COMPANY INTELLIGENCE PROFILE
SLICK ORGANICS PRIVATE LIMITED
Slick Organics Pvt Ltd is the legal/operating entity behind "Arata," a Delhi-based D2C (direct-to-consumer) natural/clean beauty and personal-care brand focused on plant-based, vegan, chemical-free hair-care (anti-hair-fall, anti-dandruff, anti-grey, hair growth) and skin/body care, sold primarily online (own website arata.in plus marketplaces).
Slick Organics Pvt Ltd, operating under the brand "Arata," is a Delhi-based direct-to-consumer beauty company incorporated on January 13, 2017. It focuses on plant-based, vegan hair and skincare products, primarily sold online. For the fiscal year ending March 31, 2025, it reported a revenue of approximately ₹53.4 crore, with significant year-over-year growth. The company has raised approximately US$8.91 million in funding to date.
AI-generated, may contain errors.
Business Overview
- Slick Organics Pvt Ltd is the legal/operating entity behind "Arata," a Delhi-based D2C, direct-to-consumer, natural/clean beauty and personal-care brand focused on plant-based, vegan, chemical-free hair-care, anti-hair-fall, anti-dandruff, anti-grey, hair growth, and skin/body care, sold primarily online, own website arata.in plus marketplaces.
- Positioned as a "bioscience"-led, dermatologically-tested hair and scalp care company, Source: arata.in site content, Tofler/TheCompanyCheck company classification, Inc42/Business Remedies founder interviews.
Sector & Classification
Trade/E-commerce — online retail of cosmetics, hair-care and skincare products (Tofler/TheCompanyCheck classify as "Online Cosmetics Retail / Trade"; InstaFinancials NIC text shows "Manufacture of Furniture; Manufacturing N.E.C." which looks like a mismatched/generic NIC code on that source — flagged as a likely data error, not used as primary)
Directors & Key Management
Dhruv Bhasin — Co-founder & Director (DIN 02170605, appointed 13 Jan 2017) — DIN sourced from Tofler; Dhruv Madhok — Co-founder & Director (DIN 06762025, appointed 13 Jan 2017) — DIN sourced from Tofler; Hariharan Premkumar — Nominee Director (DIN 07272400, appointed 10 Apr 2019 per Falconebiz) — DINs corroborated only by Tofler (single source), so treat DIN numbers as partial/unconfirmed pending a second registry match; names and directorship roles themselves are confirmed across Tofler, Falconebiz, TheCompanyCheck and InstaFinancials.
GST Registrations
Primary/home-state GSTIN (Delhi): 07AAYCS0313H1Z8 (piceapp.com, matches PAN AAYCS0313H and Delhi registered address — single-source, treat as partial). PAN: AAYCS0313H (confirmed — consistent prefix across multiple independent state GSTIN listings on Masters India and KnowYourGST). Home state: Delhi. Number of registrations: reported as 12 (KnowYourGST) or 13 (piceapp) states/UTs including Delhi, Haryana, Assam, Tamil Nadu, Maharashtra, Rajasthan, West Bengal, Gujarat, Karnataka, Andhra Pradesh, Punjab, Telangana, UP, MP — count differs slightly by source (partial). Sample confirmed GSTINs: 18AAYCS0313H1Z5 (Assam, active, reg. 03/01/2022), 06AAYCS0313H1ZA (Haryana), 27AAYCS0313H1Z6 (Maharashtra), 24AAYCS0313H1ZC (Gujarat), 37AAYCS0313H1Z5 (Andhra Pradesh) — per Masters India/piceapp listings. Status: Active/Regular on checked entries.
Financials
SLICK ORGANICS PRIVATE LIMITED reported standalone revenue of approximately ₹53.4 crore for FY ending March 2025, reflecting a growth of around 155% year-on-year. Employee numbers range between 30 and 112 per varying sources.
AI-generated, may contain errors.
- Standalone figures, entity level, per Tofler/TheCompanyCheck/Falconebiz, FY ending 31 Mar 2025: Revenue ≈ ₹53.4 crore, up ~155% YoY.
- EBITDA, PAT, net worth and borrowings figures were behind paywalls, "Locked/Premium access required", on Falconebiz/TheCompanyCheck/InstaFinancials — not obtained.
- Employees: ~30, EPFO, Falconebiz, vs ~112, TheCompanyCheck, as of Aug 2025, — conflicting employee counts across sources, not reconciled.
- No consolidated financials found, likely not applicable — no subsidiaries identified.
- Latest balance sheet date: 31 March 2025.
Funding History
- Arata/Slick Organics has raised a cumulative ~US$8.91M, per Tracxn aggregation, not independently verified beyond this single tertiary source.
- Seed round: ₹3.5 crore (~$0.5M) in January 2019 led by DSG Consumer Partners and AngelList India, with participation from Dr.
- Rajan Raghavachari, ex-Unilever R&D director, — reported by Inc42-style coverage.
- Series A: closed on/around 3 Sep 2024 with 6 investors participating (Tracxn)
- Named investors across rounds include DSG Consumer Partners, Unilever Ventures and Wellfound, per aggregated search result — Wellfound is typically a platform not an investor, so this attribution should be treated as partial/unverified.
- Round sizes/valuations for the Series A were not independently obtained, Tracxn financial data is paywalled, — used only for round names/dates per instructions.
Loans & Charges
- Per Falconebiz charge records: 1 open charge of ₹25 crore in favour of HDFC Bank Limited, working capital/term facility, exact instrument type and date not obtained, plus 1 satisfied/closed charge of ₹1.5 crore, lender and date not obtained.
- Total of 2 charge records reported.
- Not cross-verified on a second source — partial.
Credit Ratings
- Not obtained — no CRISIL/ICRA/CARE rating found in any searched source
- Likely the company, unlisted, VC-funded D2C startup with bank working-capital charges rather than rated debt instruments, has no public credit rating on record.
Competitive Landscape
- Direct D2C natural/clean beauty & haircare peers in India: Mamaearth/Honasa Consumer, FY24 revenue ≈ ₹1,970 crore, much larger scale, listed, WOW Skin Science (FY24 revenue ≈ ₹233 crore, mid-large scale, omnichannel incl.
- Walmart/Kroger), Plum Goodness, FY23 revenue ≈ $25M/~₹200 crore, vegan/cruelty-free positioning, Pilgrim, similar-stage D2C beauty brand, SUGAR Cosmetics and mCaffeine, adjacent D2C beauty/personal-care brands, broader category.
- Relative to peers, Arata/Slick Organics, ~₹53 crore FY25 revenue, sits at the smaller/growth end of this competitive set., Source: aggregated web search of D2C beauty landscape coverage — competitor revenue figures are third-party estimates, not primary filings.
Frequently Asked Questions
What does the company do?
Slick Organics Pvt Ltd operates under the brand "Arata" and is a direct-to-consumer natural and clean beauty and personal-care brand focused on plant-based, vegan, chemical-free hair-care and skin/body care products. These products are primarily sold online through their own website arata.in and various marketplaces.
What is the CIN of the company?
The Corporate Identity Number (CIN) of Slick Organics Pvt Ltd is U36999DL2017PTC310502.
What is the GSTIN of the company?
The primary GSTIN for the company's registered office in Delhi is 07AAYCS0313H1Z8. The company is also reported to have registrations in 12 or 13 other states and union territories.
When was the company incorporated?
Slick Organics Pvt Ltd was incorporated on 13 January 2017.
Where is the registered office of the company located?
The registered office of Slick Organics Pvt Ltd is located at D-1 (Basement, First Floor, Second Floor), Local Shopping Centre, Soami Nagar, New Delhi, 110017.
Sources
Tofler (tofler.in) — identity, incorporation date, directors+DINs, capital, address; Falconebiz (falconebiz.com) — identity, directors, financials (revenue/EBITDA lock), charges (HDFC ₹25cr), employees(EPFO); TheCompanyCheck (thecompanycheck.com) — identity, revenue, employees, capital; InstaFinancials (instafinancials.com) — capital (conflicting), NIC/industry text, balance sheet date; Masters India (mastersindia.co) — GSTIN/PAN records across states; KnowYourGST (knowyourgst.com) — Assam GSTIN detail, PAN, registration count; Piceapp (piceapp.com) — Delhi primary GSTIN 07AAYCS0313H1Z8 and other state GSTINs; arata.in (official site) — logo URL, business description; Tracxn (tracxn.com, via search snippets, funding round names/dates and shareholding % only, per instructions); Inc42/Business Remedies/founder interview coverage — funding seed round narrative, founder background, business overview; general web search — D2C beauty competitor landscape (Mamaearth, WOW Skin Science, Plum, Pilgrim, SUGAR, mCaffeine).
Information compiled from public registry and secondary sources. It may be incomplete or dated; verify independently before relying on it.