COMPANY INTELLIGENCE PROFILE
Hammer Lifestyle Private Limited
Hammer Lifestyle Pvt Ltd operates the D2C consumer-electronics brand "Hammer" (sold via hammeronline.in and marketplaces), making/selling smartwatches (Bluetooth-calling, AMOLED/AOD), true wireless earbuds (ANC/ENC), headphones, wireless speakers, neckbands, wired earphones, electric toothbrushes, and charging accessories (GaN chargers, power banks).
Hammer Lifestyle Pvt Ltd is a direct-to-consumer company specializing in consumer electronics under the "Hammer" brand, focusing on online sales through its website and marketplaces. The company manufactures and sells products like smartwatches, wireless earbuds, and audio accessories. In FY2025, Hammer reported a revenue of ₹38.84 crore, with a notable increase in net profit by 1000.47%. Hammer is recognized as a DPIIT startup, and HDFC Bank Limited is the sole charge-holder with total charges of ₹12.6 crore. No litigation was found against the company.
AI-generated, may contain errors.
Business Overview
- Hammer Lifestyle Pvt Ltd operates the D2C consumer-electronics brand "Hammer", sold via hammeronline.in and marketplaces, making/selling smartwatches, Bluetooth-calling, AMOLED/AOD, true wireless earbuds (ANC/ENC), headphones, wireless speakers, neckbands, wired earphones, electric toothbrushes, and charging accessories, GaN chargers, power banks.
- Recognised as a DPIIT startup.
- Source: hammeronline.in, TheCompanyCheck.
Sector & Classification
NIC code C13 / "Manufacturing (Machinery & Equipments) — other manufacturing incl. consumer electronics"; operationally an e-commerce/online electronics retail (D2C) business
Directors & Key Management
Directors — source notes
Two directors, both appointed 19 Feb 2020, confirmed via Tofler and TheCompanyCheck (names match, DINs from Tofler only - not cross-confirmed on a second DIN-bearing source, so treat DINs as partial): - Vikas Aggarwal — DIN 08705000 - Rohit Nandwani — DIN 06802533 Last AGM held 30 September 2024.
GST Registrations
Not obtained. Multiple attempts (mastersindia, knowyourgst, findgst, ClearTax per-GSTIN API with a candidate GSTIN derived from PAN+state) failed to return a verified GSTIN for this entity — no invented number is reported per instructions. Home state would be Haryana (HR, state code 06) based on registered address/PAN, but this is inferred, not confirmed.
Financials
Hammer Lifestyle Private Limited reported FY2025 revenue of ₹38.84 crore, marking a 3% YoY increase. Highlights include a 18.94% rise in EBITDA, a 1000.47% surge in net profit, and net worth growth of 34.19%. Borrowings decreased by 28.12% and assets by 14.62%.
AI-generated, may contain errors.
- Partial. FY2023 operating revenue reported only as a broad range "₹1 cr – 100 cr" (Tofler). Falconebiz-style detail via TheCompanyCheck: FY2025 revenue ₹38.84 crore (+3% YoY)
- Last filed financials dated 31 March 2024.
- Tofler additionally shows YoY % changes only (not absolute ₹) for FY ending March 2025: EBITDA +18.94%, Net Profit +1000.47%, Net worth +34.19%, Borrowings -28.12%, Assets -14.62% — absolute figures are paywalled.
- Standalone vs consolidated not specified by either source, company has no subsidiaries reported, so likely standalone.
- Auditor: Vinod Grover & Associates, FY2024, per TheCompanyCheck.
Funding History
- Not obtained. No funding rounds/investors found via Inc42 search or other sources checked
- Company financing appears to be via bank debt (HDFC Bank) rather than equity funding reported publicly.
Loans & Charges
- Confirmed, Tofler, TheCompanyCheck agree: Total open charges ₹12.6 crore, sole charge-holder HDFC Bank Limited — ₹12.5 crore charge registered 7 Dec 2022, and ₹10.08 lakh charge registered 17 May 2023.
Legal & Compliance
- None found directly.
- An IndianKanoon search for "Hammer Lifestyle Private Limited" surfaced only tangential/unrelated matches, best partial hit was an unrelated Delhi High Court order "Omved Lifestyle Pvt Ltd vs Sanjay Jain", 8 Jan 2024 — a different entity, not attributed to Hammer Lifestyle.
- No confirmed litigation involving Hammer Lifestyle Pvt Ltd was found.
Competitive Landscape
- BoAt, Imagine Marketing, — large scale, market leader in audio/wearables
- Noise, Nexxbase Marketing, — large scale, wearables/smartwatch leader
- Boult Audio — mid scale, D2C audio/wearables
- Fire-Boltt, Fire Boltt Extreme Pvt Ltd, — mid-large scale, smartwatch leader
- PTron — mid scale, budget electronics accessories
- Ptron/Zebronics-style budget consumer electronics peers. All are D2C/online-first Indian consumer-electronics wearables & audio brands competing in the same price-value segment as Hammer.
Frequently Asked Questions
What does Hammer Lifestyle Pvt Ltd do?
Hammer Lifestyle Pvt Ltd operates the D2C consumer-electronics brand 'Hammer', selling products such as smartwatches, true wireless earbuds, headphones, wireless speakers, neckbands, wired earphones, electric toothbrushes, and charging accessories through their website hammeronline.in and other marketplaces. The company is recognized as a DPIIT startup.
What is the Corporate Identity Number (CIN) of Hammer Lifestyle Pvt Ltd?
The CIN of Hammer Lifestyle Pvt Ltd is U32304HR2020PTC085491.
What is the GSTIN of Hammer Lifestyle Pvt Ltd?
As of now, Hammer Lifestyle Pvt Ltd does not have a verified GSTIN. Multiple attempts to obtain it through different sources have been unsuccessful.
When was Hammer Lifestyle Pvt Ltd incorporated?
Hammer Lifestyle Pvt Ltd was incorporated in the year 2020.
What is the registered office address of Hammer Lifestyle Pvt Ltd?
The registered office address of Hammer Lifestyle Pvt Ltd is SCO 4, Sector-25, Transport Nagar, Behind Malik Petrol Pump, G.T. Road, Panipat, Haryana, India to 132103.
Sources
Tofler (tofler.in/hammer-lifestyle/company/U32304HR2020PTC085491) — identity, capital, directors (DINs), charges, related parties, financial % deltas; TheCompanyCheck (thecompanycheck.com/company/hammer-lifestyle-private-limited/U32304HR2020PTC085491) — identity, directors, FY2025 revenue, charges, auditor; hammeronline.in (official site) — business overview, logo; IndianKanoon (indiankanoon.org) — legal search, no direct hits; Falconebiz, KnowYourGST, FindGST, MastersIndia, ClearTax per-GSTIN API, Inc42, Screener — attempted, no usable data returned (404/422/500 or generic pages).
Information compiled from public registry and secondary sources. It may be incomplete or dated; verify independently before relying on it.