EKAGRATA FINANCE PRIVATE LIMITED

Business Overview

• Ekagrata Finance Private Limited is the NBFC, Investment & Credit, lending entity of the Bengaluru fintech group known publicly as MyShubhLife, now rebranded GROx, parent: Datasigns Technologies Pvt Ltd, since renamed GROx Technologies, founded by Monish Anand.
• It operates a digital/embedded-finance lending platform offering short-term "bullet" loans (1-month tenor) and working-capital term loans (3-24 months) of ₹5,000 to ₹50,00,000 to MSMEs, merchants and consumers, at 18.5%-36% reducing interest, distributed via API/plug-and-play integrations with partners such as PhonePe, BharatPe, Paytm, Meesho and Flipkart, source: myshubhlife.com.
• DPIIT-recognised startup
• ~13 employees as of April 2024, TheCompanyCheck. Note: the standalone corporate site ekagratafinance.com now shows only a redirect notice pointing users to myshubhlife.com, consistent with services having migrated to the group's consumer-facing brand.

Sector & Classification

Finance — Investment & Credit NBFC (CIN industry code U67110); digital/embedded lending

Directors & Key Management

GST Registrations

Not obtained. KnowYourGST, FindGST and MastersIndia GSTIN lookups for this entity/PAN returned no accessible results (404/blocked) within reliable-source constraints. PAN AAFCE2972D (single-sourced, Tofler) could not be cross-verified against a GSTIN registry page.

Financials

Funding History

• Not obtained for this specific NBFC entity.
• As a lending subsidiary, external funding/investor rounds are typically raised at the parent level, Datasigns Technologies Pvt Ltd / GROx Technologies, not disclosed against Ekagrata Finance's own CIN in the sources checked.
• No funding-round data could be sourced within this session, Entrackr search returned no matching articles; Tracxn not consulted per source rules beyond round names, and no round names were found.

Shareholding

• Not obtained in detail — shareholding pattern is paywalled on Tofler.
• Only confirmed data point: Monish Anand is listed as a shareholder, in addition to director, since incorporation.
• Full cap table / percentage holdings not available from reliable free sources.

Loans & Charges

• Confirmed, 2 sources agree on quantum: Open charges outstanding ₹10.0 Cr
• Satisfied/released charges ₹94.5 Cr historically, TheCompanyCheck.
• Tofler additionally names the current open-charge lender as Usha Financial Services Private Limited, ₹10.0 Cr, created 23-Feb-2022, single-source for lender name — partial confidence on lender identity, confirmed on amount/date.

Related Parties

• Parent/group: Datasigns Technologies Private Limited, subsequently rebranded GROx Technologies, operating the MyShubhLife/GROx consumer lending brand
• Common directors Rahul Narayanamangalam Sekar and Monish Anand also direct the parent, source: TheCompanyCheck.
• UNCONFIRMED LEAD, flag for verification, not asserted as fact: Falconebiz shows a company "GROX ADVISORS PRIVATE LIMITED", CIN U70200KA2018PTC119435, with an identical registration-number suffix (119435), identical incorporation date (13-Dec-2018), identical registered address, and identical authorized/paid-up capital to Ekagrata Finance, listing "Ekagrata Finance Private Limited" as a previous name and reclassifying the business activity to real estate.
• This is NOT corroborated by Tofler or TheCompanyCheck, both of which show CIN U67110KA2018PTC119435 as still Active/named Ekagrata Finance as of very recent filings (AGM Sep-2025).
• Could be a genuine later CIN-industry-code change + rename, or a data-matching error on Falconebiz's part — needs a second source before publishing as fact.

Legal & Compliance

• Confirmed, Indian Kanoon, primary source: Ekagrata Finance Private Limited vs. Mahila Money Private Limited, ARB.P. 349/2025, Delhi High Court, heard 21-Feb-2025 before Justice Manoj Kumar Ohri
• An arbitration petition filed by Ekagrata Finance, petitioner represented by Advocates Nishant Patil and Arjit Day. No other litigation found.

Competitive Landscape

• Named peers in the Indian embedded-finance / MSME-merchant NBFC lending space, partial — analytical peer set, not sourced from a single comparison document: 1) FlexiLoans, NBFC-tech MSME lending, mid-large scale, well-funded, 2) Lendingkart, MSME working-capital NBFC, larger scale, 3) Indifi Technologies, SME/merchant lending platform, similar scale, 4) NeoGrowth Credit, merchant/MSME NBFC, larger scale, 5) Aye Finance, MSME NBFC, larger scale, 6) KreditBee, digital consumer + small-business lending NBFC, larger scale.
• Ekagrata/GROx differentiates via its embedded "plug-and-play" API model distributed through large platforms, PhonePe, BharatPe, Paytm, Meesho, Flipkart, rather than a standalone consumer app-first approach.

Frequently Asked Questions

Sources

Tofler (tofler.in/ekagrata-finance-private-limited/company/U67110KA2018PTC119435 — identity, capital, directors, financials-summary, charges, shareholding pages); TheCompanyCheck (thecompanycheck.com/company/ekagrata-finance-private-limited/U67110KA2018PTC119435 — identity, financials, charges, related parties); Falconebiz (falconebiz.com — related-entity lead on possible rename, unconfirmed); Indian Kanoon (indiankanoon.org — ARB.P. 349/2025 Delhi HC case); myshubhlife.com (business overview, product/partner details, logo asset); ekagratafinance.com (corporate domain / redirect notice).