COMPANY INTELLIGENCE PROFILE
DATASIGNS TECHNOLOGIES PRIVATE LIMITED
Bangalore-based embedded-finance/API lending platform for MSMEs and merchants, operating under the brand GROx (formerly MyShubhLife/Shubh Loans), under legal entity Datasigns Technologies Pvt Ltd — apparently recently renamed to Grox Technologies Pvt Ltd.
GROx, operating under Grox Technologies Pvt Ltd in Bangalore, offers an embedded-finance platform for MSMEs and merchants. Formerly known as MyShubhLife, GROx provides short-term and working capital loans accessible via a plug-and-play API model, partnering with firms like PhonePe and Paytm. The company aims to evolve into a digital bank by 2026, backed by investors including Saama Capital and Gojo & Company. Current employee count is approximately 148.
AI-generated, may contain errors.
Business Overview
- Operates as an embedded-finance / digital-lending platform for MSMEs and merchants, under the consumer brand "GROx" (formerly "MyShubhLife" / "Shubh Loans" — website shubhloans.com now 301-redirects to myshubhlife.com, which explicitly states it is "GROx, formerly MyShubhLife, " a product of "GROx Technologies / Datasigns Technologies Pvt.
- Ltd").
- Offers short-term "Bullet Loans" (1 month) and Working Capital Term Loans (3–24 months) ranging ₹5,000–₹50,00,000 at 18.5%–36% reducing p.a., disbursed via an API-first "plug-and-play" model.
- Distribution partners named on the company site: PhonePe, BharatPe, Paytm, Spice Money, MobiKwik, Meesho, Airtel Payments Bank, Flipkart.
- Stated mission is to become a full-stack digital bank for underserved MSMEs/next-half-billion by 2026.
- Source: myshubhlife.com (official site).
Sector & Classification
Business Services / Information & Communication — "technology-driven risk management solutions; other information & communication service activities" (fintech/lending-tech); Falconebiz lists generic code "Business activities n.e.c."
Directors & Key Management
Directors — source notes
CONFLICTING snapshots across sources — flagged as a data gap, not resolved to a single "current" board: Per Falconebiz (most recently dated filing activity, appointments/redesignation dated Mar 2026): - Monish Anand — DIN 01657725 — CEO (redesignated 20 Mar 2026); also Founder/CEO per company site - Anuj Pandey — DIN 11325904 — Additional Director (appointed 18 Mar 2026) - Shachindra Nath — DIN 00510618 — Additional Director (appointed 18 Mar 2026) [note: this DIN is publicly associated with the known fintech/NBFC executive Shachindra Nath (UGRO Capital founder) — plausible but not independently corroborated here] Per Tofler (snapshot dated 13 Jul 2026) / TheCompanyCheck — shows an older/different board, possibly not yet updated for the Mar 2026 change: - Geoffrey Tanner Woolley — DIN 00306749 — Nominee Director - Kiranbir Nag — DIN 07660247 — Nominee Director - Rahul Narayanamangalam Sekar (Rahul Sekar) — DIN 07668877 — Director & Shareholder; Co-founder & CTO per company site - Amol Warange — DIN 08730398 — Nominee Director Only 1 source (Falconebiz) shows the newer board + rename together; Tofler/TheCompanyCheck had not reflected it as of their fetch dates. Status: partial confirmation — recommend a fresh MCA/registry pull before publishing director names.
GST Registrations
Not obtained. Could not locate an individual GSTIN record for PAN AAFCD6412P via KnowYourGST/Mastersindia/FindGST (searches returned tool-interface pages, not data). Likely at least one Karnataka GSTIN given the Bangalore registered office, but this is inference, not a confirmed figure. Primary GSTIN, #registrations and status: not obtained.
Financials
Datasigns Technologies Private Limited reported an operating revenue between ₹1 Cr and ₹100 Cr for FY2022-23, with a 50.31% increase. The net profit margin was 75.88%, and borrowings were fully eliminated. FY2025 revenue stood at ₹4.22 Cr, reflecting an ~83% decline. The company has approximately 148 employees.
AI-generated, may contain errors.
- Conflicting/partial figures from two sources, different periods — no single audited P&L reconciled:
- Tofler, FY2022-23, standalone as filed with RoC: Operating revenue in "₹1 Cr–₹100 Cr" band, revenue +50.31% YoY, net worth change -36.61%, net profit margin 75.88%, operating margin 94.85%, borrowings -100%, eliminated that year, total assets -34.5%.
- EBITDA/PAT absolute figures locked behind Tofler Pro (not obtained).
- TheCompanyCheck (FY2025): Revenue ₹4.22 Cr, down ~83% YoY. EBITDA/PAT locked (premium).
- Employees: ~148, TheCompanyCheck, as of Apr 2024.
- No net worth, borrowings absolute value, or standalone-vs-consolidated basis confirmed for latest FY. Status: partial.
Funding History
| Confirmed via | 2 sources, company site + Falconebiz/press pattern, rounds as stated on myshubhlife.com "About Us": |
| Aug 2018 | $4.2M from Saama Capital |
| Oct 2019 | ₹34 Cr Series A2 |
| Feb 2021 | $4M from Patamar Capital |
| Apr 2022 | Series B, ₹100 Cr from Gojo & Company |
| Institutional investor list, company site, cumulative, not round-attributed: SRI Capital, BeeNext, Pravega Ventures, Saama Capital, Omidyar Network India, Flourish, Patamar Capital, Gojo & Company. | |
| Angel investors named | V. |
| Bunty Bohra, Sanjai Vohra, Peeyush Misra. | |
| Source | myshubhlife.com/about-us.html. |
Loans & Charges
| Charge holder | Amount | Details |
|---|---|---|
| one charge to Catalyst Trusteeship Limited | ₹8.0 Cr | created 22 Aug 2023 |
| at least one | ₹8 Cr | Charge Exists |
- Per Tofler: shown as open/active in that snapshot
- Per TheCompanyCheck: "₹8 Cr open, ₹8 Cr satisfied" — ambiguous, possibly referencing two separate charge instances or a status conflict between sources.
- Whether it is currently open or satisfied is unconfirmed (partial).
Credit Ratings
- None found. No CRISIL/ICRA/CARE rating was located for Datasigns Technologies / Grox Technologies / Ekagrata Finance across Tofler, TheCompanyCheck, Falconebiz, or the company's own site.
Legal & Compliance
- Indian Kanoon search for "Datasigns Technologies Private Limited" returned zero matching results — no litigation found, none found, not necessarily none exists.
Competitive Landscape
- MSME/merchant embedded-lending and digital-lending fintechs of broadly comparable scale: FlexiLoans, mid-size, MSME digital lending NBFC, Indifi Technologies, mid-size, MSME embedded lending, Lendingkart, larger, established MSME lender, NeoGrowth Credit, mid-large, merchant/MSME lending, Aye Finance, larger, MSME NBFC, KreditBee/Rupifi, embedded-finance/API lending peers, comparable or larger consumer-facing scale.
- Not sourced to a specific filing — analytical peer set based on business-model overlap, embedded/API-based MSME and merchant lending.
Frequently Asked Questions
What does Grox Technologies Pvt Ltd do?
Grox Technologies Pvt Ltd, previously known as Datasigns Technologies Pvt Ltd, is a Bangalore-based embedded-finance and API lending platform for MSMEs and merchants, operating under the brand GROx (formerly MyShubhLife/Shubh Loans).
What is the CIN of Grox Technologies Pvt Ltd?
The CIN of Grox Technologies Pvt Ltd is U74900KA2016PTC086823.
What is the incorporation date of Grox Technologies Pvt Ltd?
The precise incorporation date of Grox Technologies Pvt Ltd is not provided.
What is the registered office address of Grox Technologies Pvt Ltd?
The registered office address of Grox Technologies Pvt Ltd is Nova Miller, Ground Floor, No 333, Thimmiah Road, Vasanth Nagar, Bangalore, Karnataka 560052.
Sources
Tofler (tofler.in/datasigns-technologies-private-limited and /grox-technologies-private-limited, same CIN page); TheCompanyCheck (thecompanycheck.com/company/datasigns-technologies-private-limited and /grox-technologies-private-limited); Falconebiz (falconebiz.com/company/datasigns-technologies-private-limited-U74900KA2016PTC086823); company websites myshubhlife.com and myshubhlife.com/about-us.html (redirected from shubhloans.com); Indian Kanoon search (indiankanoon.org) — no results. KnowYourGST/Mastersindia GSTIN lookups attempted but returned no data (tool pages only, not results).
Information compiled from public registry and secondary sources. It may be incomplete or dated; verify independently before relying on it.