COMPANY INTELLIGENCE PROFILE
DCHICA FASHION LIFESTYLE PRIVATE LIMITED
Delhi-based D2C brand selling period panties and comfort-first intimate apparel for Indian women and teens, featured on Shark Tank India.
DCHICA FASHION LIFESTYLE PRIVATE LIMITED is a Delhi-based direct-to-consumer brand specializing in intimate apparel and period care products tailored for Indian women and teens. Known for its leakproof, reusable period panties, the company was featured on Shark Tank India and received the ET Lingerie E-Retailer of the Year 2023 award. With over a million customers, it reported ₹11.06 crore revenue for FY2024. The company has no confirmed institutional funding and holds an active charge with Axis Bank.
AI-generated, may contain errors.
Business Overview
- Dchica is a Delhi-based direct-to-consumer e-commerce brand selling intimate apparel and period care products designed for Indian body types — period panties, leakproof, reusable, BIS/ISI-marked, bras and non-wired innerwear for women and teens, camisoles, shapewear, maternity and activewear.
- Positioned as India's first period-panty brand for teens/women
- Featured on Shark Tank India Season 3, deal terms not confirmed from public sources
- Named ET Lingerie E-Retailer of the Year 2023
- DPIIT-recognised startup. Company claims "1 million+" customers served., Sources: company website dchica.in, TheCompanyCheck
Sector & Classification
Retail trading — "Textiles, clothing and footwear n.e.c." (NIC retail trade classification); commercially operates as an e-commerce intimate-apparel/period-care brand (source: Tofler, TheCompanyCheck)
Directors & Key Management
Directors — source notes
1. Richa Kapila — DIN 08318626 — Director & Shareholder, appointed 02 Jan 2019 (source: Tofler, TheCompanyCheck) 2. Vani Chugh — DIN 08318627 — Director & Shareholder, appointed 02 Jan 2019 (source: Tofler, TheCompanyCheck) No other current directors found on free sources.
GST Registrations
Primary GSTIN: not obtained (blocked behind paywall/no public free listing found on knowyourgst.com, findgst.in, mastersindia.co — all returned 404/no data for this PAN in this session). PAN (for GST purposes): AAHCD0202H (confirmed, matches company PAN). Home state: Delhi (inferred from registered address; not confirmed via an actual GSTIN record). Number of registrations / status: not obtained.
Financials
DCHICA FASHION LIFESTYLE PRIVATE LIMITED reported a revenue of ₹11.06 crore for FY2024, marking a 6% YoY increase. In FY2023, revenue surged by 57.34% despite EBITDA and PAT showing significant declines, suggesting financial challenges. Net worth grew by 216.57%.
AI-generated, may contain errors.
| Latest available | FY2024, year ended 31 Mar 2024, Revenue ₹11.06 Cr, up ~6% YoY, source: TheCompanyCheck. Basis, standalone/consolidated, not stated by source — presumed standalone as this is a single unlisted entity with no disclosed subsidiaries. |
| FY2023, year ended 31 Mar 2023, per Tofler, exact figures paywalled/"Pro" only: | |
| Revenue | in the range "₹1 Cr – 100 Cr" band; reported as +57.34% YoY, exact ₹ not disclosed |
| EBITDA | declined 559.33% YoY, exact ₹ not disclosed — direction suggests a swing to negative/loss |
| Net Profit (PAT) | declined 1023.51% YoY, exact ₹ not disclosed — implies a loss year |
| Net Worth | increased 216.57% YoY, exact ₹ not disclosed |
| Total Borrowings | increased 129.67% YoY, exact ₹ not disclosed |
| Total Assets | increased 138.65% YoY, exact ₹ not disclosed |
| Last AGM | 30 Sep 2023 (Tofler) / 30 Oct 2024, TheCompanyCheck, — sources conflict on this date; both agree FY end is 31 March. |
| Exact rupee EBITDA/PAT/net worth/borrowings figures are "not obtained" — full figures sit behind Tofler Pro / paid due-diligence report. | |
Funding History
- No formal institutional funding round, seed/Series A, etc., confirmed from reliable sources. Company appeared on Shark Tank India Season 3 seeking investment
- Whether a deal was actually closed and on what terms is not confirmed from public sources — "not obtained." No Tracxn-sourced round name available in this session.
Loans & Charges
| Charge holder | Amount | Details |
|---|---|---|
| TheCompanyCheck says | ₹1.35 Cr | Tofler says ₹1 |
| Historical satisfied charges | ~₹1.05 Cr | aggregate |
- One open/active charge on record: Axis Bank Limited, 4 Cr, sources differ slightly: 4 Cr, registered 16 Mar 2023, status open/active, no satisfaction date on record
- prior charge holder (s) including United Bank of India and others, per TheCompanyCheck, — exact count/dates of satisfied charges not itemized in free-tier view
Legal & Compliance
- No litigation, court cases, or legal proceedings found for "Dchica Fashion Lifestyle Private Limited" on Indian Kanoon, search returned zero results.
Competitive Landscape
- Peer/competitor D2C intimate-apparel and period-care brands in India, rough scale tags where known:
- 1. Zivame, Reliance-backed; large-scale, market leader in online lingerie — much larger revenue scale than Dchica
- 2. Clovia, Purple Panda Fashions; mid-large scale lingerie/loungewear D2C brand
- 3. Nua, women's health/period-care D2C, comparable early/growth-stage scale
- 4. Sirona, hygiene & period-care D2C, comparable-to-larger scale, broader category
- 5. Carmesi, period-care D2C brand, comparable early-stage scale
- 6. PrettySecrets, lingerie/intimate-wear D2C, mid-scale
- Note: exact revenue comparisons not verified for all peers; tags are directional based on general market knowledge, not sourced financial statements.
Frequently Asked Questions
What does DCHICA FASHION LIFESTYLE PRIVATE LIMITED do?
DCHICA FASHION LIFESTYLE PRIVATE LIMITED is a Delhi-based direct-to-consumer brand that sells intimate apparel and period care products designed for Indian body types, including period panties, bras, non-wired innerwear, camisoles, shapewear, maternity and activewear. It is positioned as India's first period-panty brand for women and teens and was featured on Shark Tank India.
What is the Corporate Identification Number (CIN) of DCHICA FASHION LIFESTYLE PRIVATE LIMITED?
The Corporate Identification Number (CIN) of DCHICA FASHION LIFESTYLE PRIVATE LIMITED is U74999DL2019PTC343726.
When was DCHICA FASHION LIFESTYLE PRIVATE LIMITED incorporated?
DCHICA FASHION LIFESTYLE PRIVATE LIMITED was incorporated in 2019.
Where is the registered office of DCHICA FASHION LIFESTYLE PRIVATE LIMITED located?
The registered office of DCHICA FASHION LIFESTYLE PRIVATE LIMITED is located at D-232, Ground Floor, Near Gurudwara, Lajpat Nagar-I, South Delhi, New Delhi, Delhi - 110024.
Sources
Tofler (tofler.in) — identity, directors/DINs, financials %, charges, group company; TheCompanyCheck (thecompanycheck.com) — identity cross-check, FY24 revenue, charges detail; Company website (dchica.in) — business overview, logo, Shark Tank mention; Indian Kanoon (indiankanoon.org) — litigation search (none found). GSTIN sources attempted but unavailable: knowyourgst.com, findgst.in, mastersindia.co (all 404/no data for this entity in this session). Falconebiz attempted for DIN cross-check but page returned only generic platform content, no company-specific data.
Information compiled from public registry and secondary sources. It may be incomplete or dated; verify independently before relying on it.