COMPANY INTELLIGENCE PROFILE
Cannis Lupus Services India Private Limited
Incorporated 1 May 2019 and headquartered in Gurugram, Haryana, Cannis Lupus Services India Pvt Ltd is the corporate entity behind the D2C pet-wellness brand "Fur Ball Story" (furballstory.com).
Cannis Lupus Services India Private Limited, incorporated on May 1, 2019, is headquartered in Gurugram, Haryana. The company operates under the brand "Fur Ball Story," specializing in Ayurvedic and veterinary wellness products for pets. Despite revenue fluctuations, it reported around ₹5.1 crore for FY2024-25. Emami Limited holds a significant equity and convertible preference share stake. The company has one open charge with ICICI Bank and no recorded litigation.
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Business Overview
- Incorporated 1 May 2019 and headquartered in Gurugram, Haryana, Cannis Lupus Services India Pvt Ltd is the corporate entity behind the D2C pet-wellness brand "Fur Ball Story", furballstory.com.
- It manufactures and sells Ayurvedic/veterinary wellness products for dogs and cats — digestive stimulants, anti-fungal/skin-protection creams, tick repellents, wound healers and related supplements — sold via its own app/website, marketplaces (1mg, IndiaMART) and retail.
- Founded by Animesh Katiyar and Srishti Sharma, some sources also credit co-founder Arushi Dixit
- Positioned around "Ayurvedic wisdom + veterinary science" for pet immunity, digestion, skin and emotional wellbeing, with 100,000+ claimed customers and an active social/app presence, Instagram ~86K followers; iOS/Android apps.
Sector & Classification
MCA classification: "Other business activities n.e.c." (Professional, Scientific & Technical Activities) per Tofler/Falconebiz — consistent with a pet-wellness D2C manufacturer/retailer. TheCompanyCheck separately tagged it under "Business Services – cafe/F&B services," which does not match the company's actual pet-care business and is treated as a likely mis-tag on that source.
Directors & Key Management
Directors — source notes
Animesh Katiyar — Director/Shareholder, DIN 07603770 (director since incorporation, 2019); Srishti Sharma — Additional Director, DIN 07603786 (since ~2022); Giriraj Bagri — Nominee Director, DIN 07543423 (since Nov 2023, likely representing investor Emami). DINs sourced from TheCompanyCheck only (single source — treat DINs as partial-confidence); director names themselves are corroborated by Tofler and Falconebiz independently.
GST Registrations
Primary GSTIN: 06AAICC1586E1ZR (Haryana, state code 06) — PAN AAICC1586E, status Active, Regular scheme. Sourced from a single GSTIN-lookup aggregator (microvistatech); not independently cross-verified on a second GSTIN source, but internally consistent (PAN matches MCA records, state code matches the Gurugram/Haryana registered office). Number of registrations across states: not obtained (only the Haryana GSTIN was found).
Financials
Cannis Lupus Services India Private Limited's revenue grew from ₹23 lakh in FY2019-20 to an estimated ₹6.6 crore in FY2023-24 but decreased by 23% to ₹5.1 crore in FY2024-25. Net worth declined by 185%, turning negative, with borrowings up 902%.
AI-generated, may contain errors.
| Standalone figures, company financials, as reported by Tofler/TheCompanyCheck, MCA-filing derived: | |
| FY2019-20 revenue | ~₹23 lakh |
| FY2020-21 revenue | ~₹19 lakh |
| FY2021-22 revenue | ~₹22 lakh |
| FY2022-23 revenue/turnover | ~₹46 lakh, per Business Standard/Inc42 coverage of the Emami deal |
| FY2023-24 | revenue band reported only as "₹1 Cr–100 Cr", TheCompanyCheck, imprecise; implied ~₹6.6 Cr based on FY25 being down 23% YoY from it |
| FY2024-25 revenue | ~₹5.1 Cr, down ~23% YoY (Tofler) |
| FY2024-25 | net worth declined ~185% YoY, implies net worth turned negative; borrowings up ~902% YoY (Tofler) |
| EBITDA and PAT | not obtained, paywalled/locked on both Tofler and TheCompanyCheck. Net worth absolute figure: not obtained. All figures appear to be standalone company financials, no indication of consolidation, and the company has no disclosed subsidiaries. |
Funding History
| Investor | Emami Limited, listed FMCG major, via its corporate venture/associate-investment route: |
| Jul 2022 | Emami acquired an initial 30% equity stake (4,522 shares) in Cannis Lupus for an undisclosed cash consideration, Inc42, Creature Companions. |
| Feb 2024 | Emami invested ~₹1.95 crore via compulsorily convertible preference shares (CCPS), Business Standard headline. |
| 27 Aug 2024 | Emami invested a further ₹4,99,88,956 (~₹4.99 crore) for 4,348 CCPS, taking its CCPS holding in Cannis to 100%, while its equity stake stood at 47%, Angel One, citing Emami's stock-exchange filing. |
| Disclosed as a related-party transaction, done at arm's length, no regulatory approval required. | |
| No other institutional investors, VC funds, or funding rounds, seed/Series A etc., were found — Emami appears to be the sole external investor. Tracxn/PitchBook listings exist but did not surface additional named rounds beyond the Emami transactions above. | |
Loans & Charges
- One open charge found: ICICI Bank Limited, ₹2.5 crore, registered 7 Nov 2024, confirmed — Tofler and TheCompanyCheck both show this charge with matching amount/date/lender. No other charges reported.
Legal & Compliance
- No litigation found. A targeted search on Indian Kanoon for "Cannis Lupus Services India" returned zero matching results.
Competitive Landscape
- Indian pet-care/wellness peers, D2C and Ayurvedic-adjacent segment: Heads Up For Tails (HUFT) — large omnichannel pet company spanning food/grooming/retail, materially bigger scale
- Drools — large homegrown pet-food manufacturer, bigger scale
- Supertails — well-funded, ~₹125 Cr raised, e-commerce + tele-vet platform, targeting ~₹500 Cr ARR by 2026, much bigger scale
- Wiggles — wellness/grooming/Ayurvedic-oil focused brand, closest in positioning and comparable niche scale
- Just Dogs and Petsy — omnichannel pet retail/product brands, broadly comparable-to-larger scale. Cannis Lupus/Fur Ball Story sits at the smaller, niche-Ayurvedic end of this set, ~₹5 Cr revenue vs. peers' much larger revenue bases.
Frequently Asked Questions
What does Cannis Lupus Services India Private Limited do?
Cannis Lupus Services India Private Limited is the corporate entity behind the direct-to-consumer pet-wellness brand 'Fur Ball Story.' The company manufactures and sells Ayurvedic and veterinary wellness products for dogs and cats, including digestive stimulants, anti-fungal creams, tick repellents, and wound healers.
What is the CIN of Cannis Lupus Services India Private Limited?
The Corporate Identification Number (CIN) of Cannis Lupus Services India Private Limited is U74999HR2019PTC080076.
What is the GSTIN of Cannis Lupus Services India Private Limited?
The Goods and Services Tax Identification Number (GSTIN) for Cannis Lupus Services India Private Limited is 06AAICC1586E1ZR, registered in Haryana.
What is the incorporation date of Cannis Lupus Services India Private Limited?
Cannis Lupus Services India Private Limited was incorporated on 01 May 2019.
Where is the registered office of Cannis Lupus Services India Private Limited located?
The registered office of Cannis Lupus Services India Private Limited is located at Unit No. 504, 5th Floor, Tower-B, Unitech Business Zone, Nirvana Country, South City-2, Sector-50, Gurgaon (Gurugram), Haryana to 122018.
Information compiled from public registry and secondary sources. It may be incomplete or dated; verify independently before relying on it.