COMPANY INTELLIGENCE PROFILE
Bluten Marketing Limited
Bluten Marketing Limited (registered originally as Bluten Marketing Private Limited under CIN U74999UP2018PTC108745, later converted to a public limited company retaining the same registration number, now CIN U74999UP2018PLC108745) is a Lucknow, Uttar Pradesh-based retail trading company.
Bluten Marketing Limited, based in Lucknow, Uttar Pradesh, operates in the retail trading sector, focusing on designer sarees under the D2C brand "Beatitude." Incorporated in 2018, the company is recognized as a DPIIT startup. For FY2024, it reported approximate revenue of ₹27.74 crore, showing a 121.26% increase year-on-year. The company partners with HDFC Bank and Tata Capital for financial operations, having open charges of ₹6.91 crore.
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Business Overview
- Bluten Marketing Limited, registered originally as Bluten Marketing Private Limited under CIN U74999UP2018PTC108745, later converted to a public limited company retaining the same registration number, now CIN U74999UP2018PLC108745, is a Lucknow, Uttar Pradesh-based retail trading company.
- It operates the D2C e-commerce brand "Beatitude" selling designer sarees for women in India, confirmed via the archived Beatitude website title: "Shop Latest Designer Sarees for Women Online in India | Beatitude", and TheCompanyCheck's note of "Associated Brand: Beatitude, designer sarees,".
- The company is flagged as a DPIIT-recognised startup.
- As of the last data point (Feb 2025), TheCompanyCheck listed 0 employees on record, though it runs 1 active EPFO establishment, suggesting a lean/outsourced operating model typical of D2C fashion brands.
Sector & Classification
Retail trading - clothing/sarees, fur articles, clothing accessories; Business Services classification on Tofler (Source: Tofler)
Directors & Key Management
Directors — source notes
Confirmed by 2 sources (Tofler, TheCompanyCheck) - names and tenure agree: - Akanksha Kanwal - DIN 08202152 (Tofler only) - Director/Shareholder, appointed 01 Oct 2018 - Pushkar Shukla - DIN 08202277 (Tofler only) - Director/Shareholder, appointed 01 Oct 2018 - Kamlesh Shukla - DIN 10589585 (Tofler only) - Director, appointed 12 Apr 2024 DINs are single-sourced (Tofler) and should be treated as partial/unverified against a primary MCA filing.
GST Registrations
Not obtained. Individual GSTIN, registration count, and status are paywalled/locked on TheCompanyCheck and Falconebiz; no confirmed GSTIN could be retrieved from permitted sources (knowyourgst.com individual page and findgst.in PAN lookup both returned no data for PAN AAICB0442N). Home state is Uttar Pradesh based on registered address/RoC.
Financials
BLUTEN MARKETING PRIVATE LIMITED achieved significant financial growth in FY2024 with revenue increasing by 121.26% YoY to approximately ₹27.74 Cr. EBITDA and PAT grew by 278.25% and 295.76% YoY respectively. The company's debt-to-equity ratio stands at 0.9 with operating and net profit margins of 8.23% and 5.83%, respectively. ROCE is at 60.82% while it records a negative ROE of -21.42%. Auditor for FY2024 is CA Jayesh Saini.
AI-generated, may contain errors.
| FY2024, year ended 31 March 2024, likely standalone, small unlisted entity, figures partly confirmed by 2 sources, Tofler, TheCompanyCheck: | |
| Revenue | ~₹27.74 Cr, TheCompanyCheck; Tofler bands it at ₹25-50 Cr operating revenue - up 121.26% YoY, both sources agree on ~121% growth |
| EBITDA growth | +278.25% YoY (Tofler) - absolute EBITDA figure locked/not obtained |
| Net Profit (PAT) growth | +295.76% YoY (Tofler) - absolute PAT locked/not obtained |
| Net worth growth | +426.25% YoY (Tofler) - absolute net worth not obtained |
| Operating margin | 8.23%; Net profit margin: 5.83%; Debt-to-Equity: 0.9; ROCE: 60.82%; ROE: -21.42%; Gross margin: -1.66% (Tofler) |
| Auditor | CA Jayesh Saini for FY2024, TheCompanyCheck |
| Absolute Balance Sheet/P&L line items require paid subscription access on both platforms and were not independently verified. | |
Funding History
- Company is tagged as a "DPIIT Recognised Startup", TheCompanyCheck, but no equity funding rounds, investor names, or amounts were found on any permitted source, Tracxn page for this entity returned 404. Treat as "not obtained" for any funding round history.
Loans & Charges
| Charge holder | Amount | Details |
|---|---|---|
| HDFC Bank Limited | ₹5.4 Cr | across 2 charges |
| Tata Capital Limited | ₹1.5 Cr | 1 charge |
| TheCompanyCheck additionally shows total open charges | ₹6.91 Cr | and satisfied charges of ₹1 Cr |
- Confirmed by 2 sources, Tofler, TheCompanyCheck, broadly consistent:
Credit Ratings
- None found. No CRISIL, ICRA, or CARE rating could be located for this entity on any permitted source - consistent with its small, unlisted, non-debt-market profile.
Competitive Landscape
- Qualitative, not sourced from registry data - D2C/online designer saree and ethnic-wear retailers of broadly comparable or larger scale: Suta, D2C saree brand, larger scale/VC-funded, House of Angadi, established saree retailer, Mimosa, online ethnic wear, Panash India, online saree/ethnic retailer, Kalki Fashion, larger, established ethnic-wear e-commerce player, Meena Bazaar, established multi-store ethnic-wear retailer.
- These are provided as directional peers in the same online designer-saree/ethnic-wear category, not verified against Bluten Marketing's exact financial scale.
Frequently Asked Questions
What does Bluten Marketing Limited do?
Bluten Marketing Limited operates in the retail trading sector, specifically dealing with clothing, sarees, and clothing accessories. The company runs the D2C e-commerce brand 'Beatitude' which sells designer sarees for women in India.
What is the CIN of Bluten Marketing Limited?
The CIN of Bluten Marketing Limited is U74999UP2018PLC108745.
When was Bluten Marketing Limited incorporated?
Bluten Marketing Limited was incorporated on 01 October 2018.
Where is the registered office of Bluten Marketing Limited located?
The registered office of Bluten Marketing Limited is located at 2/136 Vikas Nagar, Lucknow, Uttar Pradesh - 226022.
Information compiled from public registry and secondary sources. It may be incomplete or dated; verify independently before relying on it.