WhiteInc Retail Private Limited

Business Overview

• WhiteInc Retail Pvt Ltd is a Bangalore (Kodihalli)-based, founder-run multi-brand consumer retail/D2C company incorporated in Sep 2014, classified under retail trading of electronic & telecommunications equipment.
• Data aggregators associate it with a portfolio of consumer brands operating under the "White.inc" house-of-brands umbrella — most prominently Upbeatz, its domain upbeatz.com HTTP-301-redirects to white.inc, plus references to Unbottle, Bandar Foods, Palette Brands and Ember, Source: TheCompanyCheck, Tofler; brand linkage is registry-vendor-asserted, not independently confirmed via an "about us" page — flagged as partial.
• It holds DPIIT Startup recognition, Source: TheCompanyCheck.
• FY24, year ended 31 Mar 2024, revenue was ~INR 6.79 crore, down ~29% YoY, with negative operating/net margins per Tofler's derived ratios, operating margin -52.9%, net margin -59.5%, ROE -129%, indicating a small, loss-making, early-stage operation rather than a scaled retailer.
• Employee count ~20, EPFO, as of Mar 2024, Source: TheCompanyCheck.
• Note: the intended primary brand domain "white.inc" does not currently resolve, confirmed NXDOMAIN via three independent DNS resolvers as of Aug 2026, even though upbeatz.com's redirect header still points there — suggesting the site may be down or in transition
• This is a data gap, not an invented fact.

Sector & Classification

NIC 52590 — "Retail sale in other non-specialised stores" / classified by data vendors as Electronic & telecommunications equipment and parts, Retail Trading; industry tag "Consumer Electronics & Durables" (Source: Tofler, TheCompanyCheck)

Directors & Key Management

GST Registrations

Not obtained. PAN AABCU7414Q is confirmed (Tofler), but no individual GSTIN could be retrieved: knowyourgst.com, mastersindia.co and findgst.in all require interactive/JS-driven search forms that could not be queried via direct URL fetch (404s / no results returned for constructed URLs), and no cached GSTIN page was found. Home state would be expected to be Karnataka (GSTIN prefix 29) given registered address, but this is inferred, not confirmed, so it is not reported as a fact. Number of registrations and GST status: not obtained.

Financials

Funding History

• No external funding rounds, investor names, or valuation could be found.
• Checked Entrackr and Inc42, both searched directly, zero hits for "Whiteinc", "White.inc", or "Upbeatz".
• Company is DPIIT-recognized as a Startup, Source: TheCompanyCheck, and both directors are also its shareholders (Source: Tofler), consistent with a bootstrapped/founder-funded structure, but this is an inference, not a confirmed funding status.
• Status: none found.

Shareholding

• Partial.
• Tofler lists both Utkarsh Gadodia and Siddharth Gadodia as "Shareholder" in addition to Director, implying founder-held equity, but exact shareholding percentages/cap table are not disclosed by any available source.
• No institutional or corporate shareholders were identified.
• Not obtained: precise %, any ESOP pool, or nominee shareholders.

Loans & Charges

• One open charge reported by both sources for the same event (28 March 2024), with a lender-name discrepancy flagged: Tofler names the lender as "Capwise Finance Private Limited," amount INR 0.8 crore (₹80 lakh), 1 loan, created 28 Mar 2024, status open.
• TheCompanyCheck/Falconebiz-sourced aggregator data instead shows "Open Charges: ₹75 Lakh," lender listed generically as "Others," same creation date (28 Mar 2024), status Open, satisfied charges ₹0.
• The amount differs slightly, ₹75L vs ₹80L, likely rounding/formatting, and the lender identity is only specifically named by one source (Tofler) — reported as a source conflict per instructions, not resolved with certainty.
• No other charges, historical or satisfied, were found.

Related Parties

• No formal related-party-transaction disclosures were found, private company, MCA financial statements not directly accessible per source restrictions.
• Indirect group signal: Tofler reports the two director-shareholders, Utkarsh Gadodia, Siddharth Gadodia, are common directors across 16-20+ other companies spanning food products, manufacturing, biotech, logistics, real estate and technology, including an entity called "Ember Kitchens" and Scania-named entities — but detailed names, CINs, and relationship types, subsidiary/associate/common-director-only, were locked behind Tofler's premium tier, so this is reported as a lead only, not a confirmed group structure, and no financials/ratings from those other entities are attributed to WhiteInc itself.

Credit Ratings

• None found. No CRISIL, ICRA, or CARE rating could be located for WhiteInc Retail Private Limited via the sources checked. Given the company's small scale, ~INR 7 crore revenue, ~INR 0.8 crore charge, it is plausible it has no public bank-loan rating at all
• This is consistent with, but does not prove, an absence of rating.

Legal & Compliance

• Searched Indian Kanoon, indiankanoon.org, for "Whiteinc Retail Private Limited" — zero matching results returned. No court cases, litigation, or judgments involving the company were found in any source checked.

Competitive Landscape

• Inferred from sector, consumer electronics/audio D2C retail, rather than company-specific competitive analysis, since WhiteInc's own market positioning statements were not accessible: 1) boAt, Imagine Marketing, — large-scale audio/wearables D2C brand, revenue in the thousands of crores, vastly bigger scale.
• 2) Noise (Nexxbase) — large-scale wearables/audio brand, hundreds-to-thousands of crores revenue.
• 3) Zebronics — established consumer electronics/audio accessories manufacturer, mid-to-large scale.
• 4) Portronics — mid-size consumer electronics accessories brand.
• 5) Boult Audio — mid-size D2C audio/wearables brand, funded, scaling fast.
• 6) pTron — mid-size consumer electronics accessories brand.
• All six named peers operate at meaningfully larger revenue scale than WhiteInc's ~INR 7 crore FY24 top line
• This comparison set is a category-based inference, status: partial, not a confirmed direct-competitor list from a primary source.

Frequently Asked Questions

Sources

1) Tofler — https://www.tofler.in/whiteinc-retail-private-limited/company/U52590KA2014PTC076439 (identity, directors/DINs, financial ratios, charges). 2) TheCompanyCheck — https://www.thecompanycheck.com/company/whiteinc-retail-private-limited/U52590KA2014PTC076439 (identity corroboration, brand associations, EPFO employee count, DPIIT status, charges). 3) Indian Kanoon — https://indiankanoon.org/search/?formInput=Whiteinc%20Retail%20Private%20Limited (legal search, zero results). 4) Entrackr — https://entrackr.com (funding search, zero results). 5) Inc42 — https://inc42.com (funding search, zero results). 6) Direct DNS checks (system resolver, 8.8.8.8, Cloudflare DoH) and curl on upbeatz.com / white.inc / unbottle.in (domain/logo verification). 7) Falconebiz — https://www.falconebiz.com/ (attempted, no CIN-specific page content returned — homepage only). GST-source attempts that returned no usable data: knowyourgst.com, mastersindia.co, findgst.in (all require interactive search-form submission not reachable via direct URL fetch).