COMPANY INTELLIGENCE PROFILE
Viralcurry Digital Private Limited
Delhi-based D2C color-cosmetics company operating the Praush Beauty brand (formerly Plume), incorporated 2014, promoted by Garima Juneja and Gaurav Mishra.
Viralcurry Digital Private Limited, based in Delhi, operates as a D2C color-cosmetics company under the Praush Beauty brand. Founded by Garima Juneja and Gaurav Mishra, the company began in digital media before pivoting to beauty. For the fiscal year ending in March 2024, it generated approximately Rs 14.78 crore in revenue, marking an 18% increase from the previous year. It has raised around USD 431,000 across three funding rounds.
AI-generated, may contain errors.
Business Overview
- Viralcurry Digital Private Limited runs "Praush Beauty", rebranded from "Plume" in Jan 2023, an internet-first / D2C multi-category color-cosmetics and makeup brand headquartered in Delhi.
- The company is DPIIT-recognised as a startup.
- It began as a digital media/marketing services entity, former name Viralcurry Digital Media And Marketing Services Private Limited, before pivoting to beauty.
- Founders describe it as an omni-channel cosmetics brand that has been expanding its product categories in India., Sources: TheCompanyCheck, YourStory/PLUME Beauty profile, infashionbusiness.com, founder LinkedIn.
Sector & Classification
Non-specialized retail trade in stores / advertising & media services; NIC class 4711-type retail trade (per MCA classification). Operationally a D2C color-cosmetics brand.
Directors & Key Management
Directors — source notes
Garima Juneja — DIN 06828924 — appointed 21 March 2014 (CEO / co-founder). Gaurav Mishra — DIN 06828927 — appointed 21 March 2014 (co-founder). Both DINs confirmed by Falconebiz and Tofler (2 sources agree).
GST Registrations
Primary GSTIN: 07AAECV7815K2ZW (Delhi, state code 07). PAN: AAECV7815K. Home state: Delhi. GST registration date: 21 September 2017. Taxpayer type: Private Limited Company. Status: Active. Nature of business: Supplier of Services, Warehouse/Depot, Office/Sale Office. Number of registrations under PAN: not obtained (only the Delhi registration identified). (Source: gst.iadv.io GSTIN page; GSTIN corroborated by Tracxn.)
Financials
Viralcurry Digital Private Limited reported an operating revenue of approximately Rs 14.78 Cr for FY ending 31 March 2024, reflecting an 18% year-over-year growth. The latest balance sheet was filed on 31 March 2025, with the last AGM on 30 September 2025.
AI-generated, may contain errors.
| Latest available, standalone, per TheCompanyCheck / Tracxn: FY ending 31 March 2024 — Operating revenue Rs 14.78 Cr (approx.), up ~18% YoY. | |
| EBITDA | not obtained (behind paywall). |
| PAT/Net profit | not obtained. |
| Net worth | not obtained, Tofler noted book net worth up ~19.56% YoY in an earlier year. |
| Borrowings | see charges. |
| Latest balance sheet filed | 31 March 2025 |
| Last AGM | 30 September 2025. CONFLICT: Tofler's free page displayed older FY2021 figures, operating revenue under Rs 1 Cr |
| The | Rs 14.78 Cr FY2024 figure is the current one per TheCompanyCheck and Tracxn. Standalone figures |
| No consolidated statements identified. | |
Funding History
- Total funding ~USD 431K across 3 rounds, per Tracxn, used for round data only. First round 31 Jan 2022
- Latest an Angel round on 31 March 2024 with 9 investors participating. Specific investor names and round sizes not obtained. Brand also promoted via founder-led/angel backing.
Loans & Charges
- Open charge: State Bank of India — Rs 2.5 Cr, registered 31 January 2025 (status: Open). Satisfied charge: Rs 30 lakh, registered 14 December 2022, satisfied 11 January 2024., Source: TheCompanyCheck.
Legal & Compliance
- Three orders in Delhi High Court in 2022: Pureplay Skin Sciences (India) Private Limited vs Viralcurry Digital Private Limited — dated 19 July 2022, 3 August 2022 and 24 August 2022, before Justice Jyoti Singh
- Matters relate to a settlement agreement., Source: Indian Kanoon., No other litigation identified.
Competitive Landscape
- D2C / color-cosmetics peers in India: Sugar Cosmetics, large, VC-backed, MyGlamm / Good Glamm Group (large), Swiss Beauty (large), Renee Cosmetics (mid), Insight Cosmetics (mid), Faces Canada (mid). Praush is small/early-stage relative to these.
Frequently Asked Questions
What does Viralcurry Digital Private Limited do?
Viralcurry Digital Private Limited operates in the non-specialized retail trade sector and advertising & media services, specifically focused on D2C color-cosmetics through its brand "Praush Beauty". The company is headquartered in Delhi and recognized as a startup by DPIIT.
What is the CIN of Viralcurry Digital Private Limited?
The CIN of Viralcurry Digital Private Limited is U52100DL2014PTC266737.
What is the GSTIN of Viralcurry Digital Private Limited?
The primary GSTIN of Viralcurry Digital Private Limited is 07AAECV7815K2ZW, registered in Delhi.
When was Viralcurry Digital Private Limited incorporated?
Viralcurry Digital Private Limited was incorporated in 2014.
Where is the registered office of Viralcurry Digital Private Limited located?
The registered office of Viralcurry Digital Private Limited is located at Unit No. 461, 4th Floor, Plot No. 06, Vegas Mall, Sector 14, District Court Complex Dwarka, South West Delhi, New Delhi, Delhi - 110075.
Information compiled from public registry and secondary sources. It may be incomplete or dated; verify independently before relying on it.