COMPANY INTELLIGENCE PROFILE
RUSK MEDIA PRIVATE LIMITED
New Delhi / Mumbai-based Gen-Z digital entertainment company (brands Alright! and Playground) that has raised ~Rs 189+ crore across multiple rounds, with FY25 revenue of ~Rs 81.4 crore.
Rusk Media, based in New Delhi and Mumbai, is a Gen-Z focused digital entertainment company, active since 2019. It operates brands like Alright! and Playground, producing content for social and OTT platforms. The company reported a revenue of approximately Rs 81.38 crore for FY25, with significant operations in content licensing. Rusk Media is expanding into international markets, despite recording a net loss of Rs 25.33 crore in FY25.
AI-generated, may contain errors.
Business Overview
- Rusk Media is a digital-first entertainment company founded in 2019, creating short-form and long-form video content targeted at Gen-Z / young Indian audiences.
- It operates content brands/IP including "Alright!" and "Playground" across social platforms, YouTube, Instagram, and produces shows for OTT platforms.
- Revenue is largely from content licensing, ~81% of operating revenue, plus content revenue (~7%) and advertising (~6%)
- ~99% of revenue is from operations. The company is expanding into vertical entertainment IP and international markets, US, Europe, EMEA.
Sector & Classification
Media & entertainment / digital content. NIC 74999-class (other professional/business activities) per CIN prefix U74999. Digital-first Gen-Z video entertainment, content licensing and advertising.
Directors & Key Management
Directors — source notes
Per Tofler (with DINs): Mayank Yadav (DIN 07793634, Director & shareholder / co-founder); Karanvir Sofat (DIN 07255824, Director & shareholder / co-founder); Gautam Singh Virk (DIN 07037918, Nominee Director); Kabir Kochhar (DIN 02767618, Nominee Director). TheCompanyCheck additionally lists Vikram Gupta (Nominee Director, InfoEdge/IvyCap-linked; DIN not obtained from these sources). Co-founder Shantanu Singh is named by Inc42 but not confirmed as a current board director in the sources reviewed (DIN not obtained).
GST Registrations
Primary GSTIN (confirmed, MastersIndia): 27AAJCR4205J1ZA — Maharashtra, status Active, registered 17 May 2022. PAN: AAJCR4205J. Home/primary state now Maharashtra. Number of registrations: at least 1 confirmed; a Delhi (state code 07) registration is plausible given the Delhi office but could NOT be confirmed with a verified check digit — reported as "not obtained". CAUTION — entity-confusion trap: GSTIN 07AALCR5823J1Z0 belongs to "Rusk Distribution Private Limited," a DIFFERENT entity (PAN AALCR5823J); do NOT attribute it to Rusk Media.
Financials
RUSK MEDIA PRIVATE LIMITED reported a revenue of Rs 81.38 crore in FY25, up from Rs 56.85 crore in FY24. The company reduced its net losses to Rs 25.33 crore in FY25, compared to Rs 28.70 crore in FY24. Despite the revenue growth, borrowings increased sharply and assets rose by approximately 163%.
AI-generated, may contain errors.
- Standalone, per Entrackr/Inc42/TheKredible, audited filings, unconsolidated: FY25 — Revenue Rs 81.38 crore, Inc42 ~Rs 81.5 cr
- Net loss Rs 25.33 crore. FY24 — Revenue Rs 56.85 crore, TheKredible Rs 57.2 cr; ~40% YoY growth
- Net loss Rs 28.70 crore (down 56% YoY).
- Tofler qualitative FY signals: operating margin ~26%, net profit margin negative, borrowings up sharply, assets up ~163%, book net worth eroded, accumulated losses.
- EBITDA and exact net worth/borrowings figures: not obtained as precise numbers.
- Figures are standalone
- Consolidated statements not obtained.
Funding History
- Multiple rounds — see funding field.
Loans & Charges
- Not obtained as specific charge/loan filings. Tofler indicates borrowings increased significantly YoY, implying debt on the books, but individual charge holders/amounts were not retrieved from the sources reviewed.
Legal & Compliance
- One matter found on Indian Kanoon: HT Digital Streams Limited vs Rusk Media Private Limited, Delhi High Court, 8 May 2025, Justice Manmeet Pritam Singh Arora
- Rusk Media was respondent. Nature/outcome details not obtained. No other proceedings surfaced.
Competitive Landscape
- Digital/Gen-Z content peers, rough scale tags: Pocket Aces – Dice Media/FilterCopy, large, Saregama-acquired
- The Viral Fever / TVF (large)
- ScoopWhoop Media (mid)
- Dashverse/Dashtoon, mid, vertical/AI content
- Pocket FM and Kuku FM, large, audio-series adjacent
- Nazara Technologies, large, gaming/media — also now an investor. Rusk Media is smaller, ~Rs 80 cr revenue, than TVF/Pocket Aces.
Frequently Asked Questions
What does Rusk Media do?
Rusk Media is a digital-first entertainment company founded in 2019. It creates short-form and long-form video content targeted at Gen-Z and young Indian audiences. The company operates content brands including 'Alright!' and 'Playground' across social platforms like YouTube and Instagram, and produces shows for OTT platforms.
What is the CIN of Rusk Media?
The CIN of Rusk Media is U74999MH2019PTC461369, with its original Delhi CIN being U74999DL2019PTC345911.
What is Rusk Media's GSTIN?
Rusk Media's primary GSTIN is 27AAJCR4205J1ZA, registered in Maharashtra.
When was Rusk Media incorporated?
Rusk Media was incorporated on 13 February 2019.
Where is Rusk Media's registered office located?
Rusk Media's registered office is located at 801-802, CTS 678, Dalia Ind. Estate, Near Fun Republic, Opposite Yashraj Studio, Veera Desai, Andheri (West), Mumbai 400058, as per the Maharashtra CIN.
Sources
TheCompanyCheck (CIN page); Tofler (CIN page); Entrackr (Series B, Rs 103 cr; pre-Series C, Nazara-led Rs 100 cr); Inc42 (company profile, funding/financials); TheKredible (FY24 financials); MastersIndia (GSTIN 27AAJCR4205J1ZA / PAN); Indian Kanoon (HT Digital Streams v Rusk Media); WebSearch (Series A, Yash Raj Films investment). Blocked sources (mca.gov.in, zaubacorp, etc.) not used.
Information compiled from public registry and secondary sources. It may be incomplete or dated; verify independently before relying on it.