COMPANY INTELLIGENCE PROFILE
RedroomTechnology Private Limited
Delhi-based D2C femtech/e-commerce company that owns and operates the Sanfe women's intimate-hygiene and personal-care brand; ~Rs 53 Cr FY24 revenue.
RedroomTechnology Private Limited, an active Delhi-based company founded in 2018, operates the Sanfe brand, focusing on women's intimate hygiene and personal care in the e-commerce sector. The company achieved approximately Rs 53 Crore in revenue for FY24 with a 12% year-over-year growth and is DPIIT-recognized as a startup. RedroomTechnology is venture-backed, having raised around US$4.0 million.
AI-generated, may contain errors.
Business Overview
- Redroomtechnology Private Limited is the legal entity behind Sanfe, stylized "SANFE", a direct-to-consumer women's personal-care and intimate-hygiene brand launched in 2018 by IIT-Delhi graduates Archit Aggarwal and Harry Sehrawat
- The startup was incubated at IIT-Delhi.
- Sanfe's product range spans stand-and-pee devices, intimate skincare/washes, panty liners, organic sanitary pads, menstrual cups, pain-relief roll-ons, body grooming and hair-removal products.
- Distribution is omni-channel: its own D2C website plus marketplaces including Nykaa, Amazon, Myntra, Flipkart and Snapdeal.
- FY24 revenue was ~Rs 53 Cr with ~12% YoY growth
- The company is DPIIT-recognised as a startup. [thecompanycheck.com, tofler.in, indianstartupnews.com]
Sector & Classification
E-commerce / D2C personal care; classified under Business Services with NIC referencing "Textiles n.e.c." and retail trading. Brand Sanfe operates in women's intimate hygiene, period care, body grooming and skincare. [tofler.in, thecompanycheck.com]
Directors & Key Management
Directors — source notes
Executive/founder directors: Harry Sehrawat (DIN 08137292) and Archit Agarwal / Aggarwal (DIN 08137293), both ~8-year tenure and shareholders [tofler.in]. Nominee directors (investor-appointed 26 Aug 2025): Rumen Barjatya and Neeraj Jaikrishan Bhatia — DINs not obtained [thecompanycheck.com, falconebiz.com]. Past director: Amar Wadhwa [WebSearch/Zauba snippet].
GST Registrations
Primary GSTIN: 07AAICR9588D1ZU (Delhi), PAN AAICR9588D, legal name RedroomTechnology Private Limited, registered under GST 25 Jul 2018, taxpayer type Private Limited Company, status Active (Regular). Home state: Delhi. Total registrations: 7 across states (Haryana, Gujarat, Maharashtra, West Bengal, Karnataka, Telangana, Rajasthan) under the same PAN — individual GSTINs of the other 6 not obtained. [knowyourgst.com]
Financials
RedroomTechnology Private Limited reported a revenue of approximately Rs 53 Cr for FY ending March 2024, marking a 12% YoY increase. Operating margin was 13.71%, with a net profit margin of 12.59%. ROE was 26.31% and ROCE at 40.12%. Debt-to-equity ratio stood at 0.81, with net worth declining by 41% and borrowings increasing by 48% YoY. EBITDA showed a CAGR of 72%.
AI-generated, may contain errors.
- Standalone, audited, FY ending 31 Mar 2024: Total revenue ~Rs 52.95 Cr (~Rs 53 Cr), up ~12% YoY [thecompanycheck.com, tofler.in].
- Tofler-reported ratios, treat as indicative/partial: operating margin 13.71%, net profit margin 12.59%, ROE 26.31%, ROCE 40.12%, debt-to-equity 0.81
- Net worth declined ~41% and borrowings rose ~48% YoY.
- Absolute EBITDA, PAT, net worth and total-borrowings figures not obtained, only growth rates/ratios available.
- Standalone vs consolidated not explicitly stated by sources, assumed standalone.
- EBITDA CAGR cited at 72% [Tracxn snippet].
Funding History
- Venture-backed.
- Total ~US$4.0M raised over ~3 rounds, per Tracxn/Inc42/CB Insights aggregators.
- Series A: ~US$1.9M on 15 Apr 2022, led by LetsVenture with Abhay Tandon and Seeders [Tracxn].
- Series A-II: ~US$1.5M (Nov 2022) from existing investors S Chand Family Office, Seeders, LetsVenture and angels incl.
- Abhay Tandon and Yash Kotak [yourstory.com, indianretailer.com].
- Earlier seed funding included a ~US$1M round led by LetsVenture [indianstartupnews.com].
- Investor-appointed nominee directors on the board corroborate institutional backing., Exact round names/amounts vary slightly across aggregators.
Loans & Charges
| Charge holder | Amount | Details |
|---|---|---|
| Settled | ~Rs 3.00 Cr | [thecompanycheck |
| UC Inclusive Credit Private Limited | ~Rs 7 | |
| Axis Trustee Services Limited | ~Rs 3 | |
| OXYZO Financial Services | ~Rs 1 |
- Open charges ~Rs 11.25 Cr
- Lender-wise (Tofler): 0 Cr (2 charges), 0 Cr (1 charge), 2 Cr (1 charge)
- Debt-to-equity ~0.81.
- Exact charge IDs/dates not obtained.
Legal & Compliance
- None found in accessible sources. No Indian Kanoon case specifically identified for Redroomtechnology Private Limited / Sanfe during this research
- Absence of results is not proof of none.
Competitive Landscape
- Nua, femcare/period care, VC-backed mid-scale
- Carmesi, D2C intimate & period care, VC-backed
- Sirona Hygiene, broad women's hygiene, larger scale
- Pee Safe, intimate hygiene, larger
- Everteen / Wet & Dry Personal Care, established FMCG-scale
- Plush (femcare D2C). Scale tags approximate. [thecompanycheck.com cites Nua and Carmesi as peers.]
Frequently Asked Questions
What does RedroomTechnology Private Limited do?
RedroomTechnology Private Limited is a Delhi-based D2C femtech/e-commerce company that owns and operates the Sanfe women's intimate-hygiene and personal-care brand.
What is the CIN of RedroomTechnology Private Limited?
The CIN of RedroomTechnology Private Limited is U74999DL2018PTC334159.
What is the GSTIN of RedroomTechnology Private Limited?
The primary GSTIN of RedroomTechnology Private Limited is 07AAICR9588D1ZU, registered in Delhi.
When was RedroomTechnology Private Limited incorporated?
RedroomTechnology Private Limited was incorporated on 18 May 2018.
Where is the registered office of RedroomTechnology Private Limited?
The registered office of RedroomTechnology Private Limited is located at Unit No. 1013, 10th Floor, D-Mall, Plot No. A-1, Netaji Subhash Place, Pitampura, North West Delhi, Delhi 110034.
Information compiled from public registry and secondary sources. It may be incomplete or dated; verify independently before relying on it.