COMPANY INTELLIGENCE PROFILE
QANS CONSUMER PRODUCTS PRIVATE LIMITED
Qans Consumer Products Pvt Ltd is the Bengaluru-incorporated legal entity behind "TagZ Foods," a D2C better-for-you snacking brand acquired by Reliance Consumer Products in a reported November-2024 distress sale.
Qans Consumer Products Pvt Ltd, incorporated in Bengaluru, operates as the "better-for-you" snacking brand TagZ Foods. Founded in 2019, it was acquired by Reliance Consumer Products in November 2024. The company faced scaling issues, leading to a distress sale. Post-acquisition, revenue rebounded to approximately ₹26.6-26.7 Cr in FY25, with a net profit noted. The business features baked potato chips and snacks, selling via direct-to-consumer channels and retail.
AI-generated, may contain errors.
Business Overview
- Operates as "TagZ Foods," a Bengaluru-based D2C/omnichannel "better-for-you" snacking brand founded in June 2019 by Anish Basu Roy, previously co-founder of Slurrp Farm, and Sagar Bhalotia.
- Products: baked/popped potato chips, marketed as ~50% less fat, gourmet dips, cookies/protein snacks and chocolates, sold via its own D2C site (tagzfoods.com), quick-commerce and retail.
- Held DPIIT "Recognised Startup" status and was official snacking licensee of IPL team Rajasthan Royals.
- In Nov 2024, amid production halts and scaling difficulties, the company was acquired by Reliance Consumer Products Ltd, Reliance Retail, for ~₹28 Cr in what multiple outlets, Inc42, various trade press, described as a "distress/fire sale," reportedly against a peak funding-round valuation cited around $1.5 Bn-equivalent claims in social posts, unverified, treat with caution.
- FY25, year to 31 Mar 2025, revenue rebounded to ~₹26.6-26.7 Cr with a reported swing to net profit post-acquisition.
- Current MCA directors, Shylaja Kotresha, Munirajappa Lakshmi Narayana, were appointed Dec 2024/Apr 2025, consistent with a change of control to the acquirer around that time
- Original founders no longer appear as directors on recent filings.
Sector & Classification
Food & Beverages — manufacture/marketing of popped potato chips, gourmet dips, cookies and other "better-for-you" snacks (bakery & confectionery products classification used by TheCompanyCheck). Exact NIC code not obtained.
Directors & Key Management
Partial — DINs not obtained from any of the checked sources (TheCompanyCheck, Tofler, Falconebiz all show names only). Current directors on record: - Shylaja Kotresha — appointed 30 Apr 2025 - Munirajappa Lakshmi Narayana — appointed 31 Dec 2024 (Both appointment dates coincide with the Reliance acquisition period, suggesting acquirer-nominated directors; DIN not disclosed on free-tier pages of any source checked.) Historical founders (not currently listed as company directors per latest data): Anish Basu Roy and Sagar Bhalotia (co-founders, 2019) — per Inc42/Economic Times/Startup Intros.
GST Registrations
Primary/home-state GSTIN: 29AAACQ6195K1ZT (Karnataka) — Active (Source: KnowYourGST, FnShift Solutions — 2 sources agree, confirmed) Second registration: 27AAACQ6195K1ZX (Maharashtra) — listed as the "Inactive" one of 2 total registrations per FnShift Solutions summary ("Related GSTINs: 2 — Active(1)/Inactive(1)") PAN on GST records: AAACQ6195K (matches MCA PAN) Home state: Karnataka Total registrations: 2 (1 active in Karnataka, 1 inactive in Maharashtra) GSTR-9/9C shown filed with last annual return dated 31/12/25 per FnShift.
Financials
QANS Consumer Products Private Limited has shown significant financial improvement over recent years. Revenue rose from ₹9.6 Cr in FY23 to approximately ₹26.6-26.68 Cr in FY25, achieving a net profit of ₹7.5 Cr. The company's borrowings declined by about 9.0% YoY with no charges registered.
AI-generated, may contain errors.
| Partial — figures below are as separately reported in press/aggregator sources, standalone entity financials, presumably from MCA filings | |
| Not independently cross-verified against a primary filing PDF. | |
| FY23, year ended 31 Mar 2023 | Revenue ≈ ₹9.6 Cr; Net loss ≈ ₹10.7 Cr, Source: Instagram/@karo_startup_ summary citing MCA data — single-source, treat as indicative |
| FY24, year ended 31 Mar 2024 | Revenue ≈ ₹18.8 Cr; Net loss ≈ ₹4.3 Cr, Source: Facebook/Startup.Pedia citing MCA data — single-source |
| FY25, year ended 31 Mar 2025 | Revenue ≈ ₹26.6-26.68 Cr, +41-42% YoY, corroborated by both TheCompanyCheck and Startup.Pedia — confirmed for revenue |
| Net profit ≈ ₹7.5 Cr per Startup.Pedia, TheCompanyCheck shows PAT as "locked"/premium-only, so PAT figure is single-source — partial | |
| EBITDA | not obtained, locked behind paid tiers on all sources checked |
| Net worth | Tofler notes net worth "decreased by 388.99%" YoY, direction/magnitude only, no absolute ₹ figure obtained, — consistent with the heavy pre-acquisition losses |
| Borrowings | Tofler notes borrowings declined ~9.0% YoY, no absolute figure obtained |
| Basis | appears to be standalone company financials, no indication of consolidated group accounts; entity has no disclosed subsidiaries |
| Charges/secured borrowings | "None registered" per Tofler, see charges field |
Funding History
- Confirmed, multiple sources agree on magnitude, with minor variance in exact figure:
- Total funding raised: reported as $3.04M (Inc42 Datalabs), $3.09M, Tracxn "Top Companies in Chips Brands", $3.2M, Inc42 acquisition story, and $538K for a single July-2021 round (Clay) — treat the ~$3.0-3.2M cumulative figure as confirmed, exact number varies by source/as-of date
- Rounds: 7 funding rounds per Inc42 Datalabs, Clay cites "nine rounds/23 investors" — discrepancy noted, not reconciled
- Named investors: 9 Unicorns, Dexter Angels, per Inc42 acquisition article
- Agility Ventures, lead, per Clay, July 2021 round
- GrowthCap Ventures, Shikhar (Capital) among others per Clay — investor list not fully corroborated across 2 sources for every name, so treat individual investor names as partial
- Last funding round: 01 Jan 2024, per Inc42 Datalabs
- EXIT: Company (100%) acquired by Reliance Consumer Products Ltd for ~₹28 Cr (~$3.5 Mn) — deal announced 13 Nov 2024, Source: Inc42 exclusive; corroborated by RIL.com "Retail" page listing Tagz Foods among Reliance Consumer Products' strategic acquisitions, and widely reported in trade/social press as a "distress/fire sale" following a production halt
Loans & Charges
- Confirmed: "No charges on assets registered" per Tofler company profile. No secured-lending charge filings identified on any source checked.
Credit Ratings
- None found — no CRISIL/ICRA/CARE rating for QANS Consumer Products Pvt Ltd / TagZ Foods was located across the sources checked, targeted search for "Tagz Foods CRISIL/ICRA/CARE rating" returned only an unrelated CRISIL mall-ratings story.
- Consistent with the company's small scale and startup/D2C profile — such entities frequently carry no public bank-facility rating.
Legal & Compliance
- None found — IndianKanoon search for "Qans Consumer Products" returned no matching judgments/orders involving this company, only an unrelated Jharkhand electricity-tariff regulation matched on generic terms.
Competitive Landscape
- D2C/branded Indian snacking-and-chips peers, rough scale tag vs Qans/TagZ, which is sub-₹30 Cr revenue, now Reliance-owned:
- Too Yumm!, Guiltfree Industries, backed by RJ Corp, — much larger, national FMCG scale
- Beyond Snack, D2C healthy-snacking startup, — comparable/similar early-stage D2C scale
- Farmley, dry-fruit/healthy snacks D2C, — comparable-to-larger, well-funded D2C peer
- Yoga Bar, health foods incl. snacks/bars, — larger, more diversified health-food D2C brand
- Bingo! (ITC) / Lay's (PepsiCo) — very large incumbent FMCG chip brands, order-of-magnitude larger
- Slurrp Farm, kids' nutrition/snacks, — comparable-scale D2C peer, notable as a prior venture of TagZ co-founder Anish Basu Roy
- , Competitor set based on category/segment knowledge plus source mentions; not all pairings independently source-verified — treat as partial.
Frequently Asked Questions
What does Qans Consumer Products Pvt Ltd do?
Qans Consumer Products Pvt Ltd is the Bengaluru-incorporated legal entity behind 'TagZ Foods,' a D2C better-for-you snacking brand acquired by Reliance Consumer Products in a reported November 2024 distress sale.
What is the CIN of Qans Consumer Products Pvt Ltd?
The CIN of Qans Consumer Products Pvt Ltd is U74999KA2019PTC125611.
What is the GSTIN of Qans Consumer Products Pvt Ltd?
The primary GSTIN for Qans Consumer Products Pvt Ltd is 29AAACQ6195K1ZT (Karnataka) which is active, and there is an inactive second GSTIN, 27AAACQ6195K1ZX (Maharashtra).
When was Qans Consumer Products Pvt Ltd incorporated?
Qans Consumer Products Pvt Ltd was incorporated on 25 June 2019.
What is the registered office address of Qans Consumer Products Pvt Ltd?
The registered office of Qans Consumer Products Pvt Ltd is located at #198, CMH Road, 2nd Floor, Desk #357, Indiranagar, Bangalore North, Karnataka, India to 560038.
Sources
TheCompanyCheck (thecompanycheck.com) — identity, capital, address, directors, FY25 revenue; Tofler (tofler.in) — PAN, financial margins/YoY deltas, charges; Falconebiz (falconebiz.com) — PAN cross-check, address, directors; KnowYourGST (knowyourgst.com) — GSTIN records (Karnataka + Maharashtra); FnShift Solutions (fnshiftsolutions.com) — GSTIN registration count/status, GSTR filing dates; Inc42 (inc42.com) — Reliance acquisition exclusive (13 Nov 2024), funding/round-count Datalabs profile; Tracxn (tracxn.com, via Google cache/snippets) — shareholding/cap-table snapshot, funding total, founded-year/stage; RIL.com (ril.com/retail) — corroborates Tagz Foods as a Reliance Consumer Products strategic acquisition; Clay (clay.com) — funding round/investor detail (July 2021 round, Agility Ventures); Startup.Pedia / karo_startup_ (via Facebook/Instagram secondary reporting) — FY23-FY25 revenue and profit/loss trend citing MCA filings; IndianKanoon (indiankanoon.org) — legal search, no matches; Wayback Machine/web.archive.org — archived TagZ Foods homepage and logo image (live tagzfoods.com currently down with a Cloudflare DNS error).
Information compiled from public registry and secondary sources. It may be incomplete or dated; verify independently before relying on it.