COMPANY INTELLIGENCE PROFILE
PRIMAFASHION GLOBAL PRIVATE LIMITED
Prima Fashion Global Pvt Ltd is the corporate entity behind "Numann" (numann.in), a D2C e-commerce brand selling performance gym and activewear exclusively for men (categories: Basix, Running, Training - topwear/bottomwear).
Prima Fashion Global Pvt Ltd operates within the wearing apparel sector under the brand "Numann," focusing on men's performance gym and activewear. The company reported approximately ₹21.08 crore in revenue for FY2024, showing significant year-on-year growth of around 162%. It holds a DPIIT Recognised Startup status and primarily finances growth through bank borrowings. The business carries open charges totaling approximately ₹7 crore, predominantly with Karnataka Bank.
AI-generated, may contain errors.
Business Overview
- Prima Fashion Global Pvt Ltd is the corporate entity behind "Numann" (numann.in), a D2C e-commerce brand selling performance gym and activewear exclusively for men, categories: Basix, Running, Training - topwear/bottomwear.
- The Terms of Service on numann.in explicitly names "PRIMAFASHION GLOBAL PRIVATE LIMITED" as the operating entity, confirming the brand-company link, source: numann.in/pages/terms-of-service.
- Registry classifies it under wearing-apparel manufacture / wholesale apparel trading, Falconebiz "Group G1".
- DPIIT-recognised startup.
- Approx.
- 122 employees as of April 2024, Falconebiz/TheCompanyCheck.
Sector & Classification
NIC 18209 - Manufacture of wearing apparel (registry classification); operationally a D2C wholesale/retail apparel trading business (activewear/gym wear) — per Falconebiz
Directors & Key Management
Directors — source notes
Confirmed by 2 sources (Tofler, Falconebiz) - both appointed 02 Dec 2021, ~5 yr tenure, no resignations reported: 1. Rahul Rajyaguru - DIN 09086871 (DIN sourced from Tofler only - partial verification) 2. Sandeep Choudhary - DIN 02163790 (DIN sourced from Tofler only - partial verification) Contact email on filings: rahulrajyaguru@gmail.com (Tofler). Falconebiz confirms both director names/appointment dates but did not surface DINs independently.
GST Registrations
Not obtained. No individual GSTIN page could be located on knowyourgst.com, findgst.in, or mastersindia.co for this exact entity (attempted URLs 404'd; no CIN-linked GST search tool available without paywalled access). Home state inferred as Gujarat (registered address Ahmedabad) but no specific GSTIN number, registration count, or status confirmed - do not infer/assume a number.
Financials
PRIMAFASHION GLOBAL PRIVATE LIMITED achieved a revenue of approximately ₹21.08 crore in FY2024, reflecting a YoY growth of over 162%. The company witnessed a significant increase in net worth and borrowings rose by around 22.85%.
AI-generated, may contain errors.
| FY2024, standalone; latest available: | |
| Revenue | ~₹21.08 crore (Falconebiz), TheCompanyCheck-style range "₹10-25 cr" per Tofler bracket disclosure - two sources roughly agree on order of magnitude (~₹21 cr), YoY growth reported 162-165%, Tofler: 162.72%, Falconebiz: ~165% |
| EBITDA | not obtained, paywalled on both Tofler and Falconebiz |
| PAT/Net Profit | not obtained (paywalled) |
| Net Worth | not obtained in absolute terms; Tofler indicates a YoY increase of "4885.42%", from a very low base post-incorporation, but does not disclose the figure |
| Total Borrowings | increased ~22.85% YoY (Tofler), consistent with new charges registered in 2025, see Charges below |
| Standalone vs consolidated | standalone, no subsidiaries reported |
Funding History
- No equity funding rounds or VC/PE investors identified on any source, Tofler, Falconebiz, TheCompanyCheck.
- Growth appears to be financed via bank debt (see Charges) rather than external equity.
- Company holds DPIIT "Recognised Startup" status (Falconebiz) but no funding round data found — "not obtained".
Loans & Charges
| Charge holder | Amount | Details |
|---|---|---|
| Two sources both report open charges in the | ~₹7 crore | range |
| Karnataka Bank Ltd | ₹5.7 cr | created 20 Aug 2025 |
| MITCON Credentia Trusteeship Services Ltd | ₹1.0 cr | 05 Dec 2024 |
| HDFC Bank Ltd | ₹0.1 cr | 22 Feb 2023 |
| HDFC Bank Ltd | ₹0.2 cr | 20 May 2022 |
| HDFC Bank | ₹0.24 cr | + satisfied charges ₹1 cr |
| but both agree total open exposure is approximately | ₹7 crore | primarily to Karnataka Bank |
- broadly confirmed, minor figure discrepancy noted:
- Note: the two sources' breakdowns don't reconcile exactly, Tofler shows 4 distinct charge instruments incl. one to a trusteeship company; Falconebiz aggregates to just 2 lenders, — flagged as a source conflict
Credit Ratings
- None found. No CRISIL/ICRA/CARE rating surfaced on any of the checked sources; TheCompanyCheck explicitly notes agency ratings are "unavailable data" for this entity.
Legal & Compliance
- One case found on Indian Kanoon: "Jostars Orgotech Pvt Ltd vs Primafashion Global Pvt Ltd" - Bombay High Court, commercial matter, order dated 23 September 2025, in which the court permitted the applicant/petitioner to effect private service by electronic and other permissible modes, with a three-week returnable date.
- No further outcome/disposal details available., Source: indiankanoon.org
Competitive Landscape
- D2C men's activewear/gym-wear peers, named from general market knowledge, not company filings — treat as market-context, not a sourced fact:
- HRX, Hrithik Roshan-backed, Reliance-retail linked, — large scale
- CultSport (cult.fit brand) — large/mid-large scale
- Technosport — mid scale D2C activewear
- Chkokko — small-mid D2C activewear
- Alcis Sports, Reliance-backed, — growing/large scale
- Fitinc — small D2C activewear
- Numann, Prima Fashion Global, sits at the small end of this set based on its ~₹21 cr FY24 revenue and ~122 employees.
Frequently Asked Questions
What does Prima Fashion Global Pvt Ltd do?
Prima Fashion Global Pvt Ltd is the corporate entity behind 'Numann', a D2C e-commerce brand that sells performance gym and activewear exclusively for men. It operates in the wearing apparel manufacturing and wholesale trading sector.
What is the CIN of Prima Fashion Global Pvt Ltd?
The Corporate Identification Number (CIN) of Prima Fashion Global Pvt Ltd is U18209GJ2021PTC127722.
When was Prima Fashion Global Pvt Ltd incorporated?
Prima Fashion Global Pvt Ltd was incorporated in the year 2021.
Where is the registered office of Prima Fashion Global Pvt Ltd located?
The registered office of Prima Fashion Global Pvt Ltd is located at B-204, Shilp Corporate Park, Rajpath Club Road, Bodakdev, Shilaj, Daskroi, Ahmedabad, Gujarat, India - 380059.
Information compiled from public registry and secondary sources. It may be incomplete or dated; verify independently before relying on it.