COMPANY INTELLIGENCE PROFILE
PH91 PRIVATE LIMITED
PH91 Private Limited is the corporate holding entity behind "Powerhouse91" — it operates a D2C consumer-brand aggregation/roll-up model (acquiring, scaling and operating digital-first e-commerce brands), similar in structure to Mensa Brands/GOAT Brand Labs but smaller.
PH91 Private Limited, incorporated on 23 March 2021, operates under the brand "Powerhouse91" and follows a D2C brand-aggregation model in India. The company focuses on acquiring and scaling e-commerce brands, with a flagship line in functional fitness products. Estimated revenue for FY2025 was ₹67.38 crore amidst rapid growth, though financial reports indicate operational challenges including a negative operating margin. The company has raised approximately $2.5 million from investors such as Titan Capital and Crossbeam.
AI-generated, may contain errors.
Business Overview
- PH91 Private Limited is the corporate holding entity behind "Powerhouse91" — it operates a D2C consumer-brand aggregation/roll-up model, acquiring, scaling and operating digital-first e-commerce brands, similar in structure to Mensa Brands/GOAT Brand Labs but smaller.
- Its flagship own-built brand, Powerhouse91, sells functional fitness equipment/products, "Functional Fitness Accessible to All", founded by Shashwat Diesh, Operations & Supply Chain, and Mohammad Aqib, Growth & Marketing, — confirmed via powerhouse91.com, matching the Tofler/Falconebiz director list.
- Per a single aggregated web source, the group's brand portfolio also includes Azah, women's personal-care, and Slovic, with Slovic reportedly crossing ₹200 Cr ARR by April 2026 and the group overall reaching ~₹100 Cr ARR and EBITDA profitability in 2025 — this multi-brand portfolio claim is single-sourced and not independently verified, flagged as partial.
- Falconebiz separately lists a subsidiary, Ph91 Consumer Goods India Private Limited, CIN U52520HR2021PTC095771, consistent with the roll-up structure.
Sector & Classification
Listed by aggregators as "Business Services" (Tofler) / "Internet and Online Service Marketplaces" (Falconebiz); actual operating business is a D2C/e-commerce brand-aggregation ("brand roll-up") model — see business overview. Exact NIC code: not obtained.
Directors & Key Management
Directors — source notes
1. Shashwat Diesh — DIN 06815287, appointed 23 Mar 2021 (director since incorporation) 2. Mohammad Aqib — DIN 07410647, appointed 23 Mar 2021 (director since incorporation) 3. Parul Bansal — DIN 07310131, appointed 25 Sep 2021 Names and appointment dates confirmed across Tofler and Falconebiz (2 sources). DINs sourced from Tofler only (Falconebiz did not surface DINs in the fetched view) — DINs marked partial pending a second corroborating source.
GST Registrations
PAN: AALCP8862D. Multiple state GST registrations identified (via aggregated web search + ClearTax per-GSTIN compliance API): - 33AALCP8862D1Z7 — Tamil Nadu (Chennai), Regular, registered 26/07/2022, status Active — CONFIRMED directly via ClearTax API (legalName="PH91 PRIVATE LIMITED", jurisdiction TN009/TK0501). - 23AALCP8862D1Z8 — Madhya Pradesh (Indore), Regular, registered 07/10/2021, status Active — CONFIRMED directly via ClearTax API. - 06AALCP8862D2Z3 — Haryana (home state, matches registered office), listed as Input Service Distributor, registered 28/02/2025 — reported only via an aggregated web snippet; ClearTax API returned HTTP 422 (no record) for this GSTIN, so it is UNCONFIRMED/partial (possible transcription variance in the last digits). - 19AALCP8862D1ZX — West Bengal — reported only via aggregated web snippet, not independently verified. Total registrations: at least 4 identified (partial coverage; #registrations not exhaustively confirmed). Home state: Haryana (per registered office), though a confirmed Haryana regular-taxpayer GSTIN was not obtained (only the unverified ISD one).
Financials
PH91 PRIVATE LIMITED reported FY2025 revenue of ₹67.38 Cr, up 69% YoY. Net worth declined by 3.8%, with total borrowings at ₹67.5 Cr, a 106.43% rise YoY. Financial ratios indicate challenging profitability with gross margin at 0.74, operating margin at -3.5, and ROE at -28.81%.
AI-generated, may contain errors.
| FY2025, year ended 31 March 2025, standalone, per aggregator estimates, not sourced from an audited filing directly — treat as partial: | |
| Revenue | ₹67.38 Cr per Falconebiz, stated +69% YoY. Tofler separately shows a "Revenue Range: ₹25–50 Cr" band with "+92.46% YoY" change — these two sources are NOT reconcilable, conflicting figures |
| Falconebiz's exact figure is reported as primary since Tofler's is a coarse range, but this is flagged as a source conflict. | |
| EBITDA | exact figure not obtained, paywalled on both aggregators |
| Tofler shows an EBITDA YoY swing of roughly -2010%, implying a sharp move, likely turning negative, but no absolute value obtainable. | |
| PAT/Net profit | not obtained, locked/paywalled. |
| Net worth | absolute figure not obtained; Tofler shows net worth declining ~3.8% YoY. |
| Total borrowings | absolute confirmed via charges data (see Charges) at ₹67.5 Cr open charges; Tofler shows borrowings +106.43% YoY. |
| Financial ratios (Tofler, FY2025) | Gross margin 0.74, Operating margin -3.5, Net profit margin -9.62%, ROE -28.81%, Debt-to-Equity 1.2. |
Funding History
| Total raised | approximately $2.5 million across multiple rounds, per a single aggregated news-summary source, article not directly identified/attributed by name — likely an Entrackr/Inc42/YourStory-style piece reporting the company reached ~₹100 Cr ARR and EBITDA profitability in 2025 on this modest raise. |
| Investors named in that source | Titan Capital, FJ Labs, Crossbeam Venture Partners, plus angels Haresh Chawla and Varun Alagh, Mamaearth co-founder. |
| The company's own website, powerhouse91.com, separately credits investors as "Crossbeam, Coventure, and Titan Capital" — note the "Coventure" vs "Crossbeam Venture Partners" naming does not fully reconcile between the two sources, both name Crossbeam and Titan Capital consistently; Coventure vs FJ Labs/Chawla/Alagh do not overlap, — flagged as a source conflict, not fully confirmed. | |
| Round names, dates and valuation | not obtained |
| The article snippet notes "its previous funding round took place nearly four years ago", i.e., roughly around incorporation, ~2021–2022. | |
Loans & Charges
| Charge holder | Amount | Details |
|---|---|---|
| Falconebiz lists two | ₹30 Cr | charges filed in July 2025 |
| these sum to the same | ₹60 Cr | |
| CAPSAVE Finance Private Limited | ₹7.5 Cr | 1 charge |
- Open charges total ₹67.5 Cr, CONFIRMED across two sources, Tofler and Falconebiz agree exactly:
- Kotak Mahindra Bank Limited — ₹60 Cr across 2 charges (Tofler)
- Satisfied/closed charges: ₹0 (Falconebiz). Per the source-map caveat, "no charges" fields elsewhere would mean no *open* charges, not none historically — not applicable here since open charges are present.
Competitive Landscape
- Indian D2C brand-aggregation/roll-up peers, broader category, larger scale: Mensa Brands, GOAT Brand Labs, Upscalio (10Club), Rocketship.vc.
- Direct niche peers in functional-fitness-equipment D2C, Powerhouse91's own operating brand: Cultsport, Kore.
- These are qualitative/analytical picks based on business-model similarity, not sourced from a single ranking.
Frequently Asked Questions
What does PH91 Private Limited do?
PH91 Private Limited operates a direct-to-consumer (D2C) consumer-brand aggregation or roll-up model, acquiring, scaling, and operating digital-first e-commerce brands. Its flagship brand, Powerhouse91, focuses on selling functional fitness equipment and products.
What is the CIN of PH91 Private Limited?
The CIN of PH91 Private Limited is U74999HR2021PTC093934.
What are the GSTIN details of PH91 Private Limited?
PH91 Private Limited has multiple GST registrations: 33AALCP8862D1Z7 for Tamil Nadu registered on 26/07/2022, 23AALCP8862D1Z8 for Madhya Pradesh registered on 07/10/2021, and an unconfirmed GSTIN 06AALCP8862D2Z3 for Haryana registered as Input Service Distributor on 28/02/2025. Additionally, a GSTIN for West Bengal is reported but not independently verified.
When was PH91 Private Limited incorporated?
PH91 Private Limited was incorporated on 23 March 2021.
Where is the registered office of PH91 Private Limited located?
The registered office of PH91 Private Limited is located at M3M Urbana Business Park, Tower B, 3rd Floor, Sector 67, Bhondsi, Gurgaon, Haryana, India, 122102.
Information compiled from public registry and secondary sources. It may be incomplete or dated; verify independently before relying on it.