NUTRI-BEING PRIVATE LIMITED

Business Overview

• Nutri-Being Private Limited operates the D2C food brand "The Health Factory", thehealthfactory.in, founded in 2018 in Mumbai.
• It makes and sells "zero-maida, high-protein" baked goods positioned as healthier alternatives to conventional bread — whole wheat/multigrain/protein breads, milk bread, sourdough, pizza bases, burger buns, digestive biscuits, toasted snacking pops, peanut butter variants, mini cakes, and rusks.
• Tagline: "Bread Badlo.
• Aadat Nahi", Change your bread, not your habit.
• Distributed via Swiggy Instamart, Zepto, Amazon, Flipkart, BigBasket, JioMart, plus offline via Nature's Basket, Dorabjees, Reliance Retail, across 100+ Indian cities.
• The brand gained visibility via a pitch on Shark Tank India, deal terms/investor names not confirmed from available sources. [Source: thehealthfactory.in, Tofler, brand/website attribution, TheCompanyCheck]

Sector & Classification

"Other Food Product Manufacturing Services n.e.c." — food, beverages & tobacco products manufacturing; specifically instant/ready-to-eat and baked foods. [Source: Tofler, TheCompanyCheck]

Directors & Key Management

Three current directors reported (tenure since incorporation for two of them): 1. Khushboo Sunil Tulsiani — Director since 18 Nov 2016. DIN 01408920 per TheCompanyCheck (single-source, not cross-verified). 2. Vinay Ashok [surname conflict — see note] — Director/Shareholder since 18 Nov 2016. TheCompanyCheck lists him as "Vinay Ashok Maheshwari" (DIN 07590440); Tofler and MastersIndia both independently list him as "Vinay Ashok Boob." The company's own official site (thehealthfactory.in/about) names the founder/CEO as "Vinay Maheshwari," which supports Maheshwari as the correct surname — flagging this as a resolved-but-conflicting registry data point rather than a clean match. 3. Mohit Ghanshyam Sankhala — Director since 06 Jan 2023, also named Co-Founder & COO on the company website. DIN 09854928 per TheCompanyCheck (single-source). Note: founder-site also names "Jos Vast" as Head of Product & Innovation — not listed as a board director in registry data (likely an employee, not a statutory director). [Sources: TheCompanyCheck, Tofler, MastersIndia, thehealthfactory.in/about]

Financials

• FY2024, year ended Mar 2024, standalone, figures as scraped by aggregators, not primary-filing verified, treat as partial:
• Revenue: ₹31.81 Cr, reported as +565% YoY growth [Source: TheCompanyCheck]
• Tofler separately shows revenue in the ₹25–50 Cr band with the same ~565.19% YoY increase figure — the two sources are consistent on growth rate, corroborating the revenue jump even though exact rupee figure is single-sourced.
• EBITDA, PAT (Net Profit), Net Worth: exact values locked behind paid tiers on both TheCompanyCheck and Tofler, "not obtained" in absolute terms.
• Tofler margin indicators, unverified, single-source: Gross margin -12.43%, Operating margin 32.81%, Net margin 32.92%, Debt-to-equity 3.45.
• Net worth: reported by Tofler as having declined ~56.47%, direction only, absolute value not obtained.
• Total borrowings: Tofler indicates a 713.78% YoY increase, direction only, absolute value not obtained.
• No consolidated financials mentioned anywhere, entity likely has no subsidiaries reporting consolidation.

Loans & Charges

• One open charge identified, reported consistently, with a minor lender-name discrepancy, across two sources:
• lender listed generically as "Others," registered 13 Feb 2025
• Tofler: ₹5 Cr charge with lender named specifically as Kotak Mahindra Bank Limited, dated 27 Feb 2025.
• and close dates, ~2 weeks apart, plausibly filing-vs-registration date difference, this is treated as the same charge
• Lender is most likely Kotak Mahindra Bank Limited per the more specific source, with the identification of lender treated as partial confidence.

Related Parties

• Common-director group links per MastersIndia/Tofler (both agree):
• Om Ganesh Arts Private Limited — common director Vinay Ashok Boob/Maheshwari.
• Prodigitz Media Private Limited — common director Khushboo Sunil Tulsiani.
• Both are reported as small, active entities, ₹1 lakh paid-up capital each, with no indication of being part of a larger corporate group or having overlapping business operations with Nutri-Being. No parent/holding company or subsidiary relationship found.

Legal & Compliance

• One matter found on Indian Kanoon: "Nutri Being Private Limited vs Food Safety And Standards Authority Of India & Another" — Delhi High Court, Case No.
• 8725/2026 & CM APPL.
• 40936/2026, orders dated 6 July 2026 and 14 July 2026, before Justice Swarana Kanta Sharma
• Petitioner represented by Senior Advocate Sidharth Luthra.
• Subject matter and final outcome not disclosed in the available order text — appears to be an ongoing/recent writ petition against FSSAI, nature of dispute — e.g., licensing, labelling, or product-testing challenge — not confirmed.
• No other litigation history found. [Source: indiankanoon.org]

Competitive Landscape

• Healthy-bakery / clean-label D2C food peers, rough scale tags are estimates, not verified financials:
• 1. Slurrp Farm (Wholsum Foods) — comparable/larger D2C healthy-food brand, broader product range, kids' foods, cereals.
• 2. True Elements — larger, established clean-label breakfast/snacking brand.
• 3. Yoga Bar — larger, well-funded healthy snacking/bar brand, national distribution.
• 4. RiteBite Max Protein — comparable-to-larger protein snacking brand.
• 5. Britannia/Modern, mainstream bread, "NutriChoice" health range, — much larger incumbent, indirect/aspirational competitor in health-positioned bread.
• 6. Conscious Food / L'Exotique-type niche health bakeries — smaller/comparable niche players.
• These are inferred from category and channel overlap, health-focused D2C bakery/snacking sold via quick-commerce and modern trade, not from a single sourced "competitor list" document.

Frequently Asked Questions

Sources

TheCompanyCheck (thecompanycheck.com/company/nutri-being-private-limited/U74999MH2016PTC287753); Tofler (tofler.in/nutri-being-private-limited/company/U74999MH2016PTC287753); MastersIndia company profile (mastersindia.co); Indian Kanoon (indiankanoon.org) for legal case; official brand site thehealthfactory.in (home page + about-us) for business overview, founder details, and logo. WebSearch tool was unavailable (session budget exhausted) so no independent news-search corroboration (e.g., Inc42/Entrackr funding coverage) could be performed beyond one unsuccessful Inc42 site-search attempt.