NUTRI-BEING PRIVATE LIMITED

Business Overview

• Nutri-Being Private Limited operates the D2C food brand "The Health Factory", thehealthfactory.in, founded in 2018 in Mumbai.
• It makes and sells "zero-maida, high-protein" baked goods positioned as healthier alternatives to conventional bread — whole wheat/multigrain/protein breads, milk bread, sourdough, pizza bases, burger buns, digestive biscuits, toasted snacking pops, peanut butter variants, mini cakes, and rusks.
• Tagline: "Bread Badlo.
• Aadat Nahi", Change your bread, not your habit.
• Distributed via Swiggy Instamart, Zepto, Amazon, Flipkart, BigBasket, JioMart, plus offline via Nature's Basket, Dorabjees, Reliance Retail, across 100+ Indian cities.
• The brand gained visibility via a pitch on Shark Tank India, deal terms/investor names not confirmed from available sources. [Source: thehealthfactory.in, Tofler, brand/website attribution, TheCompanyCheck]

Sector & Classification

"Other Food Product Manufacturing Services n.e.c." — food, beverages & tobacco products manufacturing; specifically instant/ready-to-eat and baked foods. [Source: Tofler, TheCompanyCheck]

Directors & Key Management

Three current directors reported (tenure since incorporation for two of them): 1. Khushboo Sunil Tulsiani — Director since 18 Nov 2016. DIN 01408920 per TheCompanyCheck (single-source, not cross-verified). 2. Vinay Ashok [surname conflict — see note] — Director/Shareholder since 18 Nov 2016. TheCompanyCheck lists him as "Vinay Ashok Maheshwari" (DIN 07590440); Tofler and MastersIndia both independently list him as "Vinay Ashok Boob." The company's own official site (thehealthfactory.in/about) names the founder/CEO as "Vinay Maheshwari," which supports Maheshwari as the correct surname — flagging this as a resolved-but-conflicting registry data point rather than a clean match. 3. Mohit Ghanshyam Sankhala — Director since 06 Jan 2023, also named Co-Founder & COO on the company website. DIN 09854928 per TheCompanyCheck (single-source). Note: founder-site also names "Jos Vast" as Head of Product & Innovation — not listed as a board director in registry data (likely an employee, not a statutory director). [Sources: TheCompanyCheck, Tofler, MastersIndia, thehealthfactory.in/about]

GST Registrations

Not obtained. Attempts against knowyourgst.com, findgst.in, and mastersindia.co (searching by company name and by PAN AAFCN4252K) all returned 404/no data. No individual GSTIN page could be located for this entity within reliable sources. Home state would be expected to be Maharashtra given the registered address, but this is inferred, not confirmed.

Financials

• FY2024, year ended Mar 2024, standalone, figures as scraped by aggregators, not primary-filing verified, treat as partial:
• Revenue: ₹31.81 Cr, reported as +565% YoY growth [Source: TheCompanyCheck]
• Tofler separately shows revenue in the ₹25–50 Cr band with the same ~565.19% YoY increase figure — the two sources are consistent on growth rate, corroborating the revenue jump even though exact rupee figure is single-sourced.
• EBITDA, PAT (Net Profit), Net Worth: exact values locked behind paid tiers on both TheCompanyCheck and Tofler, "not obtained" in absolute terms.
• Tofler margin indicators, unverified, single-source: Gross margin -12.43%, Operating margin 32.81%, Net margin 32.92%, Debt-to-equity 3.45.
• Net worth: reported by Tofler as having declined ~56.47%, direction only, absolute value not obtained.
• Total borrowings: Tofler indicates a 713.78% YoY increase, direction only, absolute value not obtained.
• No consolidated financials mentioned anywhere, entity likely has no subsidiaries reporting consolidation.

Funding History

• Not obtained with figures.
• The company/brand pitched on Shark Tank India, per official "About Us" copy on thehealthfactory.in, implying at least one funding event, but no deal amount, equity stake, or investor name could be confirmed from Tofler, TheCompanyCheck, or Inc42, Inc42 site search returned no dedicated article in this pass.
• Tracxn was not accessed in this pass.
• Treat as "funding event referenced, terms not obtained."

Shareholding

• Not obtained — both Tofler and TheCompanyCheck gate detailed shareholding pattern, shareholder names/percentages, behind paid subscriptions.
• Vinay Ashok Boob/Maheshwari is noted by MastersIndia as a "Director/Shareholder," implying at least founder-level equity, but no cap-table breakdown is available from open sources.

Loans & Charges

• One open charge identified, reported consistently, with a minor lender-name discrepancy, across two sources:
• lender listed generically as "Others," registered 13 Feb 2025
• Tofler: ₹5 Cr charge with lender named specifically as Kotak Mahindra Bank Limited, dated 27 Feb 2025.
• and close dates, ~2 weeks apart, plausibly filing-vs-registration date difference, this is treated as the same charge
• Lender is most likely Kotak Mahindra Bank Limited per the more specific source, with the identification of lender treated as partial confidence.

Related Parties

• Common-director group links per MastersIndia/Tofler (both agree):
• Om Ganesh Arts Private Limited — common director Vinay Ashok Boob/Maheshwari.
• Prodigitz Media Private Limited — common director Khushboo Sunil Tulsiani.
• Both are reported as small, active entities, ₹1 lakh paid-up capital each, with no indication of being part of a larger corporate group or having overlapping business operations with Nutri-Being. No parent/holding company or subsidiary relationship found.

Credit Ratings

• None found. No CRISIL, ICRA, or CARE rating could be located for Nutri-Being Private Limited in this pass
• Consistent with it being a small, unlisted, founder-led D2C company that likely has not sought a public bank-loan rating.

Legal & Compliance

• One matter found on Indian Kanoon: "Nutri Being Private Limited vs Food Safety And Standards Authority Of India & Another" — Delhi High Court, Case No.
• 8725/2026 & CM APPL.
• 40936/2026, orders dated 6 July 2026 and 14 July 2026, before Justice Swarana Kanta Sharma
• Petitioner represented by Senior Advocate Sidharth Luthra.
• Subject matter and final outcome not disclosed in the available order text — appears to be an ongoing/recent writ petition against FSSAI, nature of dispute — e.g., licensing, labelling, or product-testing challenge — not confirmed.
• No other litigation history found. [Source: indiankanoon.org]

Competitive Landscape

• Healthy-bakery / clean-label D2C food peers, rough scale tags are estimates, not verified financials:
• 1. Slurrp Farm (Wholsum Foods) — comparable/larger D2C healthy-food brand, broader product range, kids' foods, cereals.
• 2. True Elements — larger, established clean-label breakfast/snacking brand.
• 3. Yoga Bar — larger, well-funded healthy snacking/bar brand, national distribution.
• 4. RiteBite Max Protein — comparable-to-larger protein snacking brand.
• 5. Britannia/Modern, mainstream bread, "NutriChoice" health range, — much larger incumbent, indirect/aspirational competitor in health-positioned bread.
• 6. Conscious Food / L'Exotique-type niche health bakeries — smaller/comparable niche players.
• These are inferred from category and channel overlap, health-focused D2C bakery/snacking sold via quick-commerce and modern trade, not from a single sourced "competitor list" document.

Frequently Asked Questions

Sources

TheCompanyCheck (thecompanycheck.com/company/nutri-being-private-limited/U74999MH2016PTC287753); Tofler (tofler.in/nutri-being-private-limited/company/U74999MH2016PTC287753); MastersIndia company profile (mastersindia.co); Indian Kanoon (indiankanoon.org) for legal case; official brand site thehealthfactory.in (home page + about-us) for business overview, founder details, and logo. WebSearch tool was unavailable (session budget exhausted) so no independent news-search corroboration (e.g., Inc42/Entrackr funding coverage) could be performed beyond one unsuccessful Inc42 site-search attempt.