COMPANY INTELLIGENCE PROFILE
NREACH ONLINE SERVICES PRIVATE LIMITED
Nreach Online Services Pvt Ltd is the Indian legal/operating entity behind Xoxoday — an AI-powered rewards, incentives and loyalty platform for enterprises, sold under three product lines: Empuls (employee recognition/engagement and sales-incentive automation), Plum (global rewards marketplace, 10M+ reward options across 30+ categories, 150+ countries/100+ currencies) and Loyalife (customer/channel-partner loyalty programs).
Nreach Online Services Pvt Ltd, incorporated on April 2, 2012, operates in the computer/IT-enabled services sector. It is the Indian entity behind Xoxoday, an AI-driven platform offering rewards, incentives, and loyalty solutions for enterprises. The company claims over 5,000 enterprise clients and has distributed more than $5 billion in rewards to 65 million users globally. Xoxoday's funding ranges from $101 million to $121.5 million.
AI-generated, may contain errors.
Business Overview
- Nreach Online Services Pvt Ltd is the Indian legal/operating entity behind Xoxoday — an AI-powered rewards, incentives and loyalty platform for enterprises, sold under three product lines: Empuls, employee recognition/engagement and sales-incentive automation, Plum, global rewards marketplace, 10M+ reward options across 30+ categories, 150+ countries/100+ currencies, and Loyalife, customer/channel-partner loyalty programs.
- Claims 5,000+ enterprise clients, $5B+ in rewards distributed, 65M+ end users [company website xoxoday.com].
- Registered NIC classification, "other computer-related activities", is broader/generic and understates the actual SaaS rewards-tech business.
Sector & Classification
Computer/IT-enabled services — NIC: "Other computer related activities" (maintenance of websites, creation of multimedia presentations for other firms) [Falconebiz, TheCompanyCheck]. Business software for employee rewards, recognition, sales/channel incentive management (Xoxoday/Empuls/Plum/Loyalife) — actual line of business per company website, broader than NIC code.
Directors & Key Management
Directors — source notes
Confirmed (Falconebiz + TheCompanyCheck agree): (1) Manoj Kumar, DIN 00279645, Director since 8 June 2012; (2) Sumit Kumar Khandelwal, DIN 05136422, Director since 2 April 2012 (both are also shareholders/co-founders per Tofler). TheCompanyCheck (single source, partial) additionally lists a newly appointed Additional Director: Nicholas Luc Smalle, DIN 11666659, appointed 16 April 2026 — not yet corroborated by a second source. Note: some generic search aggregation surfaced additional names (Christophe Ramoisy, Laurent Xatart, Pascal Xatart) associated with parent/group entities, but these were not confirmed on any approved reliable source (only appeared via blocked/aggregator-style listings) — excluded as unverified per source rules.
GST Registrations
Primary GSTIN: 29AADCN9414H1Z8 (Karnataka, state code 29) [reported via search aggregation citing registry data; PAN embedded in GSTIN — AADCN9414H — matches PAN reported by Tofler, giving cross-source consistency]. Home state: Karnataka. Status/number of registrations across states: not obtained (knowyourgst individual GSTIN page returned 404; no other reliable per-GSTIN source reachable). Treat GSTIN as partial confidence pending a live registry check.
Financials
NREACH ONLINE SERVICES PRIVATE LIMITED reported conflicting financial figures, with revenue cited between Rs 598.8 Cr and Rs 993 Cr for recent fiscal years. Employee count stands at 327 as of March 2024. Financial details await confirmation via audited filings.
AI-generated, may contain errors.
- Standalone (Indian entity), FY ending 31 March — figures conflict across sources and should be treated as unconfirmed pending audited-filing access: (a) Falconebiz: Revenue Rs 886.29 Cr in FY2024, +8.00% YoY
- Employees 327 (as of Mar 2024)
- EBITDA/Net Profit locked behind premium access. (b) A separate aggregator, via search, likely Tofler-derived, cites Rs 993 Cr revenue for FY ending 31 Mar 2025. (c) Another aggregator, via search, Inc42/TheKredible-derived, cites Rs 598.8 Cr revenue in FY24, +2.3% YoY from Rs 585.6 Cr in FY23.
- These three figures materially disagree, Rs ~599 Cr vs ~886 Cr vs ~993 Cr, — flagged as a source conflict
- None independently confirmed against an audited MCA filing. Net worth/borrowings: not obtained as clean net-worth figure
- See Charges below for borrowing/charge amounts. Latest Balance Sheet on file: 31 March 2025
- Last AGM: per TheCompanyCheck 30 Sept 2025, Falconebiz/initial fetch cited 26 Sept 2024 AGM — minor date discrepancy across sources, likely reflecting two different AGM years.
Funding History
- Xoxoday, parent brand of this entity, has raised in the range of $101M–$121.5M across ~4-6 rounds per Tracxn-based aggregation, figures vary by source, per rule Tracxn used only for round names/investor names, not treated as confirmed totals.
- Reported rounds/investors: Seed round (~Oct 2016) with Mahindra Holidays & Resorts India as an early investor
- Series A ~$30M (Feb 2022) led by Giift, Gift Management Asia Pte Ltd
- Other cited investors include 57 Stars, Apis Partners, Kli Capital, Second Alpha Partners
- Most recent cited round "Series C-III", reported Jan 2026, with Apis Partners. Valuation: not obtained current
- Only a stale 2016 figure (~Rs 26.5 Cr) surfaced, not meaningful today. Treat all funding figures as partial/unconfirmed — sourced from aggregator search snippets (Tracxn-derived), not primary filings.
Loans & Charges
| Charge holder | Amount | Details |
|---|---|---|
| primary lenders HDFC Bank | Rs 137.33 Cr | |
| HSBC | Rs 15 Cr | |
| Citibank | Rs 5 Cr |
- Per Falconebiz, single source, partial: 33 Cr —
- Satisfied/closed charges totaling Rs 24.99 Cr. Not cross-verified against a second source or MCA charge filing.
Credit Ratings
- Not obtained. No CRISIL/ICRA/CARE rating for this entity was found via targeted search
- Likely unrated, private company, no public debt instruments identified, or ratings not publicly indexed.
Legal & Compliance
- One matter located on Indian Kanoon: "Shyam Agrawal vs Life Insurance Corporation of India," Central Information Commission, decided 6 November 2019 — an RTI Act proceeding in which Nreach Online Services Pvt Ltd (Xoxoday), HSR Layout, Bengaluru, is named only as a correspondence/current address, not as a party to any dispute involving the company itself.
- No other litigation involving the company was found.
- Treat as "none found" for substantive corporate litigation.
Competitive Landscape
- Employee rewards/recognition & incentives space: Vantage Circle, large-scale competitor, 700+ corporates, 2M+ users, Bonusly, SMB/mid-market SaaS peer, Kudos, recognition-platform peer, Motivosity, Workvivo, Nectar, Reward Gateway, AdvantageClub.ai.
- Xoxoday is generally cited among the larger players in this set given its stated 5,000+ enterprise client base and India-plus-global footprint, broadly mid-to-large scale relative to most listed peers, several of which are US/Canada-headquartered SMB-focused tools.
Frequently Asked Questions
What does the company Nreach Online Services Pvt Ltd do?
Nreach Online Services Pvt Ltd, operating as Xoxoday, is an AI-powered rewards, incentives, and loyalty platform for enterprises. It offers three main product lines, Empuls for employee recognition and engagement, Plum as a global rewards marketplace, and Loyalife for customer and channel partner loyalty programs.
What is the CIN of Nreach Online Services Pvt Ltd?
The CIN of Nreach Online Services Pvt Ltd is U72900KA2012PTC112573.
What is the GSTIN of Nreach Online Services Pvt Ltd?
The primary GSTIN of Nreach Online Services Pvt Ltd is 29AADCN9414H1Z8, registered in Karnataka.
When was Nreach Online Services Pvt Ltd incorporated?
Nreach Online Services Pvt Ltd was incorporated on 2 April 2012.
Where is the registered office of Nreach Online Services Pvt Ltd located?
The registered office of Nreach Online Services Pvt Ltd is located at AKR Infinity, 2nd Floor, Plot Sy. No. 113, Krishna Reddy Industrial Area, 7th Mile Hosur Road, Bommanahalli, Bangalore South, Karnataka 560068.
Sources
Tofler (tofler.in/nreach-online-services-private-limited) — identity, capital, directors, address, revenue range. Falconebiz (falconebiz.com/company/NREACH-ONLINE-SERVICES...) — identity, capital, directors, FY24 revenue, charges, parent company. TheCompanyCheck (thecompanycheck.com/company/nreach-online-services-private-limited) — identity, capital, directors incl. DINs, listing status. Business Standard / MarketScreener — Mahindra Holidays stake sale to Gift Management Asia Pte Ltd (Feb 2022). Indian Kanoon (indiankanoon.org) — legal search, one RTI case with address mention only. Xoxoday official website (xoxoday.com) — business overview, logo, domain. WebSearch aggregation citing Tracxn/Inc42/TheKredible — funding rounds, investor names, alternate revenue figures (all flagged partial/unconfirmed per source rules). WebSearch aggregation for GSTIN (29AADCN9414H1Z8) — partial, could not be independently verified on knowyourgst directly (404).
Information compiled from public registry and secondary sources. It may be incomplete or dated; verify independently before relying on it.