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MARKETING KING ONLINE PRIVATE LIMITED

Marketing King Online Private Limited is the corporate/legal entity behind "Attitudist," a Delhi-based, internet-first (D2C) footwear brand founded in July 2020 by Shivam Mishra and Sneh Lata Verma.

ActiveNot listed (unlisted private company)Registrar of Companies, Delhi
AI Overview Generating…

Marketing King Online Private Limited, established on 12 July 2020, operates the brand "Attitudist," a Delhi-based direct-to-consumer footwear company. It specializes in vegan, cruelty-free men's footwear. For fiscal year 2024, the company reported a revenue of approximately ₹28.03 crore, reflecting a 10% year-over-year increase. Attitudist has built a customer base of over 3 lakh and processes around 30,000 orders monthly. The company remains bootstrapped with a near-zero debt-to-equity ratio.

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Business Overview

  • Marketing King Online Private Limited is the corporate/legal entity behind "Attitudist," a Delhi-based, internet-first (D2C) footwear brand founded in July 2020 by Shivam Mishra and Sneh Lata Verma.
  • Attitudist makes vegan, cruelty-free, handcrafted men's footwear, formal shoes, boots, lace-ups, slip-ons, sandals, starting around ₹999, positioned against Bata, Campus, Liberty Shoes, Relaxo, and newer D2C players like Neeman's and Solethreads.
  • Per YourStory (2023), the brand had built a base of 3+ lakh customers and was dispatching ~30,000 orders/month, with FY22-23 revenue of ~₹25 Cr, targeting ₹50 Cr by 2025.
  • The company is a DPIIT-recognised startup and reported ~4-11 employees, sources vary: EPFO filing shows 4 as of Mar 2024; LinkedIn/Tracxn list "11-50".
  • Sources: YourStory, Inc42, TheCompanyCheck, Tracxn.

Sector & Classification

NIC/sector not precisely coded by sources; TheCompanyCheck tags "Consumer Goods / Footwear manufacturing / Retail trading" (partial — single-source classification, not an official NIC code)

Directors & Key Management

Shivam Mishra
Director · DIN 08790920
Directors — source notes

1) Shivam Mishra — DIN 08790920, director since incorporation (12 Jul 2020). 2) Sneh Lata Verma (also referenced as "Sneh Verma") — DIN 08790921, director since incorporation (12 Jul 2020). Source: Falconebiz (DINs), corroborated by Tofler/TheCompanyCheck (names, no DINs shown). Confirmed for names/tenure; DINs are single-sourced (Falconebiz) so treated as partial-confirmed per DIN specialization noted for that source.

GST Registrations

Primary GSTIN: 07AANCM5629H1Z4 (state code 07 = Delhi, matching RoC/home state). PAN embedded: AANCM5629H (matches Tofler's PAN). Registered under GST from ~25 Sep 2020, status reported Active. Source: Masters India (mastersindia.co) — only one independent source located, so this is PARTIAL confidence (not cross-verified by a second registry). Number of registrations beyond the Delhi GSTIN: not obtained.

Financials

AI Overview Generating…

MARKETING KING ONLINE PRIVATE LIMITED's FY2024 unaudited financials show a 10% revenue increase to approximately ₹28.03 Cr. EBITDA rose 95.34% YoY, while net profit margin was -0.24%. Net worth increased by 73.12%, with a debt-to-equity ratio of 0.02, indicating minimal leverage.

AI-generated, may contain errors.

  • FY2024, year ended 31 Mar 2024, standalone, unaudited/estimate basis per aggregator data, not sourced to an audited filing PDF: Revenue ≈ ₹28.03 Cr, TheCompanyCheck, up ~10% YoY, consistent with Falconebiz's broader ₹25-50 Cr band for the same period.
  • Falconebiz additionally reports, single-source, not cross-verified: EBITDA up 95.34% YoY
  • Net profit margin -0.24%, implying a small net loss
  • Net worth up 73.12% YoY
  • Debt-to-Equity ratio 0.02, near-zero leverage.
  • PAT/EBITDA absolute figures, and net worth/borrowings absolute figures: not obtained, locked behind paywall on TheCompanyCheck.
  • No audited annual report PDF was located.
  • Overall status: PARTIAL — revenue figure has 2-source directional agreement
  • EBITDA/PAT/net-worth trend figures are single-sourced.

Funding History

  • No external funding round identified.
  • Tracxn/company-profile aggregator explicitly states the company, and its Attitudist brand, "has not raised any funding yet" — appears bootstrapped.
  • Source: Tracxn/aggregated search summary.
  • Status: confirmed, no funding found, though this is an absence-of-evidence conclusion rather than a positive primary-source confirmation.

Shareholding

  • Not obtained — shareholding pattern is paywalled on TheCompanyCheck and not available from other reliable sources checked.
  • Founders, directors Shivam Mishra and Sneh Lata Verma, are presumed principal shareholders given no funding rounds were found, but this is inferred, not confirmed.

Competitive Landscape

  • 1) Campus Activewear, large-scale, listed, sports/casual footwear.
  • 2) Bata India, large-scale, listed/MNC-backed, mass footwear retail.
  • 3) Liberty Shoes, mid-large, listed, legacy footwear brand.
  • 4) Relaxo Footwears, large-scale, listed, mass-market footwear.
  • 5) Neeman's, mid-scale, D2C sustainable/comfort footwear, VC-backed.
  • 6) Solethreads, small-mid, D2C casual footwear brand, — named directly as a peer/comparable brand in Inc42's coverage of the D2C footwear space that Attitudist competes in.

Frequently Asked Questions

What does Marketing King Online Private Limited do?

Marketing King Online Private Limited is the corporate entity behind "Attitudist," a Delhi-based, direct-to-consumer (D2C) footwear brand that produces vegan, cruelty-free, handcrafted men's footwear, including formal shoes, boots, lace-ups, slip-ons, and sandals.

What is the incorporation date of Marketing King Online Private Limited?

Marketing King Online Private Limited was incorporated on 12 July 2020.

What is the CIN of Marketing King Online Private Limited?

The Corporate Identification Number (CIN) of Marketing King Online Private Limited is U47713DL2020PTC366031.

What is the GSTIN of Marketing King Online Private Limited?

The primary GSTIN of Marketing King Online Private Limited is 07AANCM5629H1Z4, which is registered under GST in Delhi.

What is the registered office address of Marketing King Online Private Limited?

The registered office address of Marketing King Online Private Limited is B1/H3, Mohan Co-operative, Mathura Road, Industrial Area, Block B, Badarpur (South Delhi), New Delhi, Delhi, India, 110044.

Sources

Tofler (https://www.tofler.in/marketing-king-online-private-limited/company/U47713DL2020PTC366031) — identity, capital, PAN, financials trend; Falconebiz (https://www.falconebiz.com/company/MARKETING-KING-ONLINE-PRIVATE-LIMITED-U47713DL2020PTC366031) — directors + DINs, capital, financials trend; TheCompanyCheck (https://www.thecompanycheck.com/company/marketing-king-online-private-limited/U47713DL2020PTC366031) — status, address, industry tag, FY24 revenue, charges, website, EPFO employee count, DPIIT status; Masters India (https://www.mastersindia.co/gst-search/?name=marketing-king-online-private-limited&gstin=07AANCM5629H1Z4) — GSTIN; YourStory (https://yourstory.com/smbstory/entrepreneur-vegan-d2c-footwear-brand-attitudist-agra-artisan) and Inc42 (https://inc42.com/startups/can-this-d2c-brand-challenge-campus-redtapes-dominance-in-the-indian-footwear-market/) — business overview, competitors, FY22-23 revenue; Tracxn (https://tracxn.com/d/companies/marketingkingonline/, https://tracxn.com/d/companies/attitudist/) — funding status (none found), employee count.

Information compiled from public registry and secondary sources. It may be incomplete or dated; verify independently before relying on it.