COMPANY INTELLIGENCE PROFILE
Lukus Brands Private Limited
Lukus Brands Private Limited is the Delhi-registered, Bengaluru-operating parent entity behind "Kreo," a venture-funded D2C brand selling gaming peripherals and content-creator electronics (audio, lighting, controllers) in India.
Lukus Brands Private Limited, operating under the "Kreo" brand, is a Bengaluru-based D2C company selling gaming peripherals and electronics for content creators. Founded in 2022, it has shown significant growth with FY2025 revenue of approximately ₹31.45 crore. The company has raised seed funding of ₹6.5 crore led by Sauce.VC and appeared on Shark Tank India. Currently, it has net open charges of around ₹2.5 crore.
AI-generated, may contain errors.
Business Overview
- Lukus Brands Private Limited is the legal/corporate entity operating the D2C consumer-electronics brand "Kreo" — an internet-first brand selling gaming peripherals, controllers, mice, keyboards, audio accessories, ring lights/streaming gear and related accessories, targeted at gamers and content creators.
- Co-founded in 2022 by Ishan Sukul, Himanshu Gupta and, per press coverage, Niraj Chitnis
- Headquartered/operating out of Bengaluru with registered office in Delhi. Founders appeared on Shark Tank India (season 5) seeking ₹2 crore for 1% equity at a ₹200 crore valuation
- Reported deal closed was ₹1 crore for 1% equity plus ₹1 crore debt at 9% interest, Sources: BusinessRemedies, Indian Retailer, YourStory, viestories — corroborated by 2+ sources.
Sector & Classification
NIC 725 – "Maintenance and repair of office, accounting and computing machinery" (MCA classification); actual business per multiple sources: e-commerce/D2C retail of gaming & content-creator electronics (audio, lighting, controllers, accessories) under the brand "Kreo"
Directors & Key Management
Directors — source notes
Confirmed by 2 independent sources (Tofler, Falconebiz) with matching DINs: - Ishan Sukul — DIN 09509178 — Director since 17 Feb 2022 (co-founder) - Himanshu Gupta — DIN 09589356 — Director since 6 May 2022 (co-founder) Note: Niraj Chitnis is named as a co-founder in press coverage (YourStory, others) but does not appear as an MCA-registered director of this entity in either source — treat as founder/operator only, not obtained as a director on record.
GST Registrations
Partial — primary/home-state GSTIN for Delhi (registered office state) not obtained. Multiple state GSTINs identified via search aggregators (Piceapp, Masters India, KnowYourGST, FnShift), all sharing PAN AAECL9241M, status "Active/Regular": - Karnataka: 29AAECL9241M1ZX (reg. ~09 Sep 2022, verified directly on KnowYourGST — Active, Regular taxpayer, retail business, Bengaluru jurisdiction) - Maharashtra: 27AAECL9241M1Z1 (reg. 23 Jun 2022, Mumbai Suburban) - Haryana: 06AAECL9241M1Z5 (reg. 01 Jun 2023) - Tamil Nadu: 33AAECL9241M1Z8 (reg. 31 Jul 2023, Coimbatore) KnowYourGST additionally references registrations in Telangana, West Bengal and Uttar Pradesh (numbers not obtained). Aggregate: company appears to hold GST registrations in roughly 7-8 states, consistent with a pan-India e-commerce/D2C operation. Individual GSTINs are each single-source or aggregator-derived (not primary-filing verified beyond the Karnataka one) — rated partial.
Financials
Lukus Brands Private Limited recorded a significant revenue surge in FY2025, reaching approximately ₹31.45 crore, a 284% increase from the previous year. For FY2024, reported figures indicate substantial growth: revenue increased by 2154.72%, net worth by 99.35%, and assets by 361.95%. The company has around 19 employees as of May 2025.
AI-generated, may contain errors.
- Partial. Standalone figures, entity not consolidated with any subsidiary found:
- FY2025, year ended 31 Mar 2025, Revenue: ≈₹31.45 crore, up ~284% YoY, Source: TheCompanyCheck
- FY2024 period: Falconebiz separately reports, as ranges/growth %, exact FY not fully specified, — Revenue growth of 2154.72% YoY, Net worth increase of 99.35%, Borrowings growth of 11253.8%, Assets growth of 361.95% — figures given only as growth percentages/bands, "₹1 crore–₹100 crore" revenue range, not absolute values.
- EBITDA, PAT, absolute net worth and absolute borrowings: locked behind paid tiers on both TheCompanyCheck and Falconebiz — not obtained.
- Team size: ~19 employees as of 31 May 2025, Source: aggregator search snippet, single-source, unverified.
- Note: the FY2024 (Falconebiz) and FY2025, TheCompanyCheck, growth figures are not directly reconcilable from what's publicly visible
- Treat as two separate partial data points, not a contradiction.
Funding History
| Confirmed via | 2+ corroborating sources, Entrackr, Inc42, Adgully/BW Disrupt, viestories: |
| Seed round | ₹6.5 crore, mix of equity + debt, led by Sauce.VC, ₹3.3 Cr from Sauce.VC, with participation from Chona Family Office, Revant Bhate, Mosaic Wellness co-founder, Bala Sarda, Vahdam Teas founder, and Nikhil Bhandarkar, Panthera Peak Capital co-founder, — announced ~May 2023. |
| Shark Tank India (Season 5) | founders sought ₹2 crore for 1% equity, ₹200 Cr valuation |
| Reported accepted deal — ₹1 crore for 1% equity + ₹1 crore debt at 9% interest over 3 years, single-source press reports, not cross-verified with a registry filing. | |
| Aggregate reported, Tracxn, funding-round-names only per policy: total ~$1.59M raised across 7 rounds from 22 investors — used here only to corroborate round count/names, not as a financial figure of record. | |
Loans & Charges
| Charge holder | Amount | Details |
|---|---|---|
| TheCompanyCheck shows this same | ₹2 crore | charge as satisfied on 01 Oct 2025 |
| Additional charges per TheCompanyCheck | ₹2.00 crore | registered 03 Sep 2025 |
- Partial. TheCompanyCheck and Falconebiz agree charges exist on this entity:
- Charge holder "HRPL Restaurants Private Limited" — ₹2.00 crore — created 29 Feb 2024, Source: Falconebiz
- lender/charge-holder not named — listed generically as "Others"
- Net open charges as of latest snapshot: ≈₹2.5 crore.
- Relationship between Lukus Brands and "HRPL Restaurants Private Limited", the named charge holder, is unclear from available sources — flagged as a possible related-party/lender link needing verification, not confirmed as a group entity.
Competitive Landscape
- India gaming-peripherals / content-creator gear D2C competitors, named, 3-6 peers, rough scale tags — all sourced from general web search, not financial filings:
- Ant Esports, budget-to-mid gaming peripherals, established, larger volume player
- Cosmic Byte, budget-to-mid gaming peripherals, established, similar/larger scale
- Redgear, Hammer group brand — gaming headsets/peripherals, established mid-size
- Redragon, imported/India-distributed budget-to-mid gaming peripherals brand, large volume
- Zebronics / "daWg" sub-brand, large established India electronics player entering gaming peripherals
- BoAt, much larger scale D2C audio/wearables player, adjacent category, occasionally overlapping in gaming audio
- Kreo is a smaller, newer (2022-founded), venture-funded challenger brand, ~₹31 crore FY25 revenue, relative to these larger incumbents.
Frequently Asked Questions
What does Lukus Brands Private Limited do?
Lukus Brands Private Limited operates the D2C consumer-electronics brand 'Kreo', which sells gaming peripherals, audio accessories, and streaming gear targeted at gamers and content creators, operating from Bengaluru.
What is the CIN of Lukus Brands Private Limited?
The CIN of Lukus Brands Private Limited is U72500DL2022PTC393970.
What is the incorporation date of Lukus Brands Private Limited?
Lukus Brands Private Limited was incorporated in 2022.
What is the registered office address of Lukus Brands Private Limited?
The registered office of Lukus Brands Private Limited is located at 33 Sect A Pkt C Vasant Kunj, New Delhi, Delhi, India - 110070.
Sources
Falconebiz (falconebiz.com/company/LUKUS-BRANDS-PRIVATE-LIMITED-U72500DL2022PTC393970); Tofler (tofler.in/lukus-brands-private-limited/company/U72500DL2022PTC393970); TheCompanyCheck (thecompanycheck.com/company/lukus-brands-private-limited/U72500DL2022PTC393970); KnowYourGST (knowyourgst.com/gst-number-search/lukus-brands-private-limited-29AAECL9241M1ZX/); Masters India / Piceapp GST search aggregators; Entrackr (2023 seed-funding article); Inc42 company page; Adgully/BW Disrupt (seed funding coverage); YourStory (Oct 2025 founder feature); Indian Retailer / BusinessRemedies (Shark Tank India coverage); Tracxn (funding round names and shareholding %, used per policy caveats); kreo-tech.com (official site, for domain and logo).
Information compiled from public registry and secondary sources. It may be incomplete or dated; verify independently before relying on it.