COMPANY INTELLIGENCE PROFILE
INSTAMOJO TECHNOLOGIES PRIVATE LIMITED
Instamojo is a Bengaluru-headquartered "D2C-tech" platform (legal entity registered in Mumbai) providing independent e-commerce sellers and small businesses with online stores, landing pages, payment-collection links/checkout, domain registration, shipping/logistics integrations and marketing tools.
Instamojo Technologies, incorporated on March 12, 2013, operates in the digital payment and e-commerce sector, providing tools for small businesses. Headquartered in Bengaluru, it claims a reach across over 20M small businesses. Despite a significant revenue drop to ₹3.96 crore in FY2025, Instamojo continues to attract investments from notable entities like Mastercard and Times Internet. It currently has an open charge of ₹2.3 crore.
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Business Overview
- Instamojo is a Bengaluru-headquartered "D2C-tech" platform, legal entity registered in Mumbai, providing independent e-commerce sellers and small businesses with online stores, landing pages, payment-collection links/checkout, domain registration, shipping/logistics integrations and marketing tools.
- Company messaging claims reach across 20M+ small businesses using the platform.
- Founded 2012 by Akash Gehani, Sampad Kumar Swain, Aditya Sengupta and Harshad Sharma, sources vary on whether a 5th co-founder, Ankur Sharma, is included.
- Source: instamojo.com (official site), Falconebiz.
Sector & Classification
Computer-related services / Information & Communication (NIC division J, sub-activity J8 — digital payment & D2C e-commerce platform) (Tofler, Falconebiz)
Directors & Key Management
Directors — source notes
Confirmed serving directors (name-level, 2 sources — Tofler & Falconebiz — agree; DIN corroborated by only 1 source, so DIN accuracy is partial): 1. Akash Hoondraj Gehani — DIN 05172467 (Tofler only), director since incorporation (12-Mar-2013). 2. Sampad Kumar Swain — DIN 03023179 (Tofler only), director since incorporation (12-Mar-2013). DINs not cross-verified on a second registry source — treat as partial/unconfirmed pending a second source.
GST Registrations
Primary GSTIN: 29AADCI1852L1ZA — Karnataka, Regular taxpayer, Active, registered 01-Jul-2017, principal place of business: 3rd Floor, 12/1, Maa Grace, 7th Main Road, Koramangala, Bengaluru 560034 (source: knowyourgst.com — direct GSTIN lookup, treated as primary/confirmed). Additional GSTIN reported: 27AADCI1852L1ZE — Maharashtra (mentioned in a single secondary aggregation; NOT independently verified on a direct GSTIN lookup page — flag as unconfirmed). PAN: AADCI1852L (consistent with both GSTIN prefixes). Home state for GST: Karnataka (Bengaluru operational base). Total registrations found: at least 2 (Karnataka confirmed, Maharashtra unconfirmed) — likely more given multi-state SaaS operations, but not obtained.
Financials
Instamojo Technologies Private Limited reported a revenue decline, with FY2024 revenue at ₹15.88 crore, down about 66% YoY, and FY2025 revenue at ₹3.96 crore, reflecting a -75% CAGR. Employee count was approximately 47 as of March 2024. Auditor for FY2023 was Deepak D Agrawal and Associates.
AI-generated, may contain errors.
| Standalone, per Falconebiz, single source for most line items — partial confidence: | |
| FY2024, year ended 31-Mar-2024 | Revenue ₹15.88 crore, reported as down ~66% YoY. EBITDA/PAT locked behind paywall — not obtained. |
| FY2025, year ended 31-Mar-2025 | Revenue ₹3.96 crore, per Tracxn, via secondary aggregation, CAGR -75% YoY — broadly consistent with the FY24 figure and its stated decline, lending cross-source plausibility to the revenue trend even though each individual figure has only one direct source. |
| Net worth, borrowings, PAT | not obtained, paywalled on both platforms. |
| Employees | ~47 as of Mar-2024 (Falconebiz). |
| Auditor | Deepak D Agrawal and Associates, FY2023, Falconebiz. |
| Overall | revenue trend, sharp decline FY23→FY25, is corroborated across 2 independent aggregators; absolute rupee figures each rest on a single platform — flag as partial. |
Funding History
- Partial / source conflict flagged.
- Instamojo has raised across multiple rounds, reported as "9 rounds" by one aggregator, with cumulative totals cited inconsistently across sources: ~$12.2M–$12.25M per one aggregation vs. ~$36.89M per another — this spread is NOT reconciled and should be treated as unconfirmed pending a Tracxn-style primary funding-round list.
- Named investors across sources: Mastercard, Times Internet, Kalaari Capital, BEENEXT, Gunosy Capital, 500 Global (500 Startups), Alteria Capital, Das Capital Group, and others, ~20 investors cited in aggregate.
- A Series B round of ~₹50 crore (~$6M) led by existing/new investors incl. Kalaari Capital, BEENEXT, Gunosy Capital is mentioned
- Company is characterized in some sources as having reached "Series C" stage. Most recent funding activity referenced: an undisclosed round dated 28-Jun-2021.
- Recommend confirming exact round-by-round figures via Tracxn direct company page before publishing funding numbers.
Loans & Charges
| Reported by Falconebiz, single source — partial confidence, but detailed and dated: | |
| Open charge | ₹2.3 crore, created 21-Mar-2023, chargeholder not specified in source. |
| Satisfied charge | ₹4 crore, dated 17-Jan-2022 (satisfied). |
| Satisfied charge | ₹14 crore from HDFC Bank, dated 27-Dec-2017 (satisfied). |
| Total | ₹2.3 crore in open charges; ₹18 crore in satisfied/closed charges historically. Not cross-verified against a second charge-data source — treat as partial. |
Competitive Landscape
- Razorpay, large scale — unicorn payments/fintech infra, Cashfree Payments (large scale), PayU India, large scale, global-backed, Paytm for Business, large scale, listed-parent ecosystem, Easebuzz, mid-scale payment gateway, CCAvenue, mid-scale, legacy gateway, Juspay, mid-scale, payments orchestration, BillDesk, large scale, incumbent.
- Instamojo differentiates as a small-business/D2C storefront-plus-payments bundle rather than a pure payment gateway
- Direct D2C-storefront peers would also include Dukaan and Shopify-India-focused competitors, though those weren't independently confirmed as "named competitors" in the sources checked.
Frequently Asked Questions
What does the company Instamojo do?
Instamojo is a Bengaluru-headquartered platform providing independent e-commerce sellers and small businesses with online stores, payment-collection links, domain registration, shipping integrations, and marketing tools.
What is Instamojo's CIN?
Instamojo's Corporate Identification Number (CIN) is U72900MH2013FTC240897.
What is Instamojo's primary GSTIN?
Instamojo's primary GSTIN is 29AADCI1852L1ZA, registered in Karnataka as a regular taxpayer.
What is the incorporation date of Instamojo?
Instamojo was incorporated on 12 March 2013.
Where is Instamojo's registered office located?
Instamojo's registered office is located at Shop-18-C, Ambica Darshan, Chhitabhai Patel Road, Off Akurli Road, Andivali (E), Mumbai, Maharashtra 400101.
Sources
Tofler (tofler.in) — CIN/name/status/incorporation/RoC/PAN/capital/address/sector/directors+DINs. Falconebiz (falconebiz.com) — capital/address/sector/financials(FY24 revenue)/charges/employees/parent-company mention (fetched successfully once; later reloads redirected to homepage). knowyourgst.com — direct GSTIN 29AADCI1852L1ZA lookup (primary/confirmed). Instamojo official site (instamojo.com) — business overview, domain. Indian Kanoon (indiankanoon.org) — legal search, no results. Secondary aggregated search snippets (via search-engine result pages) — funding history (Tracxn-sourced FY25 revenue figure, funding round/investor names), second GSTIN mention, competitor set, founder list — each flagged as needing primary-source confirmation.
Information compiled from public registry and secondary sources. It may be incomplete or dated; verify independently before relying on it.