COMPANY INTELLIGENCE PROFILE
HAPPILY UNMARRIED MARKETING PRIVATE LIMITED
Happily Unmarried Marketing Pvt Ltd is the operating company behind "Ustraa," India's leading D2C men's grooming brand (hair care, beard care, skincare, fragrances, deodorants, trimmers), sold via ustraa.com and formerly also happilyunmarried.com (its original quirky lifestyle/home-décor brand launched in 2007-08, later pivoted into grooming with the Ustraa line launched ~2015).
Happily Unmarried Marketing Private Limited, incorporated on 17 August 2007, operates as a prominent D2C men's grooming brand under "Ustraa" in India. Now a subsidiary of VLCC Limited following a 2023 acquisition, the company reported an approximate FY2025 revenue of ₹73.6 crore. It originally started as a lifestyle brand and pivoted to grooming around 2015. Financially stable, it operates with no registered debt and maintains a strong market presence.
AI-generated, may contain errors.
Business Overview
- Happily Unmarried Marketing Pvt Ltd is the operating company behind "Ustraa," India's leading D2C men's grooming brand, hair care, beard care, skincare, fragrances, deodorants, trimmers, sold via ustraa.com and formerly also happilyunmarried.com, its original quirky lifestyle/home-décor brand launched in 2007-08, later pivoted into grooming with the Ustraa line launched ~2015.
- Description: "a range of grooming products for men... since 2015" (site copy).
- Reported FY2025 revenue ~₹73.6 Cr, down ~22% YoY per TheCompanyCheck/Tofler estimate of ₹50-75 Cr band.
- Company is now a subsidiary of VLCC Limited, formerly VLCC Health Care Limited, following a 2023 acquisition, source: ustraa.com "about" page text + news aggregation via DuckDuckGo.
Sector & Classification
NIC 51909 (Wholesale trade of other machinery/equipment n.e.c., per CIN class code); TheCompanyCheck describes operating sector as "online cosmetics/grooming retail (e-commerce)"
Directors & Key Management
Directors — source notes
Confirmed (2 sources agree): Rahul Anand (DIN 01560410, ~19 yrs tenure — co-founder), Rajat Tuli (DIN 01563113, ~19 yrs — co-founder), Gopal Mishra (DIN 06418731, ~2 yrs), Aditya Sandhu (DIN 07594761, ~2 yrs), Vikas Gupta (DIN 08578977, ~2 yrs), Aamir Zeb (DIN 09813777, ~2 yrs). The shorter-tenured directors (Mishra, Sandhu, Gupta, Zeb) appearing together ~2 years ago is consistent with board changes following the 2023 VLCC acquisition, though this specific causal link is inferred, not sourced directly.
GST Registrations
Not obtained. Attempts to pull individual GSTIN records via knowyourgst.com and mastersindia.co for PAN AABCH9506Q returned 404/500 errors in this session; no reliable GSTIN-level page was accessible. Primary GSTIN, home state, registration count, and status are therefore "not obtained" — should be re-attempted via a direct knowyourgst.com GSTIN-specific URL if the exact GSTIN is later found.
Financials
Happily Unmarried Marketing Private Limited reported FY2025 revenue of approximately ₹73.59 crore, with a year-over-year change of -21.94%. The company achieved a gross margin of 27.47% and an operating margin of 31.72%. Financial health indicators include a net profit margin of 33.85%, an impressive ROCE of 795.63%, and a debt-to-equity ratio of 0.0, indicating no borrowings.
AI-generated, may contain errors.
- Partial.
- FY2025, most recent, standalone, per Tofler/TheCompanyCheck: Revenue ≈ ₹73.59 Cr, TheCompanyCheck, / Tofler shows same period in a "₹50-75 Cr" band with -21.94% YoY change (consistent).
- Margins cited by Tofler, unverified as audited vs modeled: Gross margin 27.47%, Operating margin 31.72%, Net profit margin 33.85%, ROCE 795.63%, Debt-to-equity 0.0, implying no borrowings.
- Exact EBITDA/PAT/net worth/borrowings in absolute rupee terms: not obtained, gated behind Tofler Pro paywall.
- No charges/loans found registered, see charges field, consistent with the 0.0 debt-to-equity figure.
Funding History
- Historical, pre-acquisition, — Info Edge (India) Ltd invested in multiple tranches via optionally convertible cumulative redeemable preference shares (OCCRPS), starting ~January 2016 (₹5 Cr) with further tranches, ₹5 Cr, ₹6 Cr, ₹4 Cr referenced across rounds
- Info Edge's fully-diluted holding reportedly reached ~47.21% at one point.
- Wipro Consumer Care also invested alongside Info Edge.
- Exit: In June 2023, Info Edge (India) sold its entire shareholding, via subsidiary Startup Investments (Holding) Ltd, to VLCC in a deal reported as a "combination of secondary buy-out and share swap" valued at approximately ₹61 Cr, Business Standard, as referenced in aggregated search results — original article not independently re-fetched, so treat this figure as partial/unconfirmed.
- Tracxn not consulted in this session, would be needed to confirm exact round names/dates per sourcing rules.
Loans & Charges
- None found — Tofler explicitly states "the company has no registered charges", i.e., no open mortgages/loans registered against company assets as of last available filing.
Credit Ratings
- None found. Targeted search for CRISIL/ICRA/CARE ratings returned no results — likely an unrated private company, typical for a company of this size without public debt.
Legal & Compliance
- Partial — Indian Kanoon shows a case series "Harinder Singh v.
- M/s Happily Unmarried Marketing Private Limited & Others" before the Delhi High Court, with hearings/orders dated 23 Mar 2021, Justice Prateek Jalan, 8 Sep 2021, Justice Prateek Jalan, 11 Oct 2021, Justice Asha Menon, 24 Mar 2022 and 14 Jul 2022 (Justice Pratibha M.
- Singh).
- Case tags suggest a trademark law matter, absolute grounds for refusal of registration
- The company appears as a respondent. No monetary outcome or final disposition was retrieved. No other litigation found.
Competitive Landscape
- Beardo, D2C men's grooming, beard-care focus; reported ~$12.8M revenue scale — smaller/comparable scale, The Man Company, natural/chemical-free grooming, comparable D2C scale, Bombay Shaving Company, leading D2C men's grooming peer, comparable-to-larger scale, White Wolf, emerging D2C grooming brand, smaller scale, Nivea Men, large MNC-backed mass brand, much larger scale, Set Wet / Urban Gabru / Arata, adjacent grooming/haircare competitors, varied scale.
- Ustraa is generally positioned as a mid-scale, value-for-money D2C leader in this set.
Frequently Asked Questions
What does Happily Unmarried Marketing Private Limited do?
Happily Unmarried Marketing Private Limited is the company behind 'Ustraa', a leading D2C men's grooming brand in India. The company sells grooming products for men, including hair care, beard care, skincare, fragrances, deodorants, and trimmers, primarily through its website ustraa.com.
What is the Corporate Identification Number (CIN) of the company?
The CIN of Happily Unmarried Marketing Private Limited is U51909DL2007PTC167121.
When was Happily Unmarried Marketing Private Limited incorporated?
Happily Unmarried Marketing Private Limited was incorporated on 17 August 2007.
Is there any GSTIN available for Happily Unmarried Marketing Private Limited?
No, the GSTIN for Happily Unmarried Marketing Private Limited was not obtained in the available data.
What is the registered office address of Happily Unmarried Marketing Private Limited?
The registered office of Happily Unmarried Marketing Private Limited is located at M-14, Greater Kailash-II, Commercial Complex, Greater Kailash, South Delhi, New Delhi, Delhi 110048.
Sources
Tofler (company profile, financials page, charges page, shareholding page) - tofler.in/happily-unmarried-marketing-private-limited/company/U51909DL2007PTC167121; TheCompanyCheck - thecompanycheck.com/company/happily-unmarried-marketing-private-limited/U51909DL2007PTC167121; Indian Kanoon case search - indiankanoon.org; Official site ustraa.com (home page + about-us page, for parent-company/ownership statement and logo asset); DuckDuckGo HTML aggregated search results (html.duckduckgo.com) used as a proxy for news coverage (Business Standard/Economic Times/YourStory referenced therein) on the VLCC acquisition, Info Edge funding history, and competitor set — original articles not independently re-fetched. Falconebiz and knowyourgst/mastersindia/findgst GSTIN lookups were attempted but returned no usable data (404/generic pages) in this session.
Information compiled from public registry and secondary sources. It may be incomplete or dated; verify independently before relying on it.