Fruveggie Technology Private Limited

Business Overview

• Fruveggie Technology Pvt Ltd is registered for retail trading of fruits and vegetables, registered objects: "sale of vegetables (trading), Retail Trading" per Tofler.
• Directory site TheCompanyCheck states the entity "operates through the brand Pluckk," an online fresh-produce and meal-kit delivery platform, "Farm to Door in 24 hours", offering cut fruit/veg, salads, DIY meal kits, juices and a meal-replacement line ("Upnourish"), at pluckk.in.
• IMPORTANT CAVEAT, entity-confusion risk: the live pluckk.in website's own footer attributes the operating business to "SAFresh Technology Pvt Ltd", a related company, CIN not independently verified, incorporated 2022, ₹44.7 Cr paid-up capital per Tofler's subsidiary listing for Fruveggie, — not to Fruveggie Technology directly.
• It is plausible Fruveggie Technology was the original Pluckk entity/holding company and the operating business/brand was later hived off into Safresh Technology as a subsidiary
• This could not be fully confirmed from public sources.
• Founders/promoters are linked to the Ruia family (Essar Group) — director Vasudha Prashant Ruia and registered address at "Essar House" — suggesting this is a promoter-backed venture rather than a VC-origin startup.

Sector & Classification

Business Services / Agriculture, Horticulture & Produce — Retail trading of fruits & vegetables (Main activity group "G" Trade, sub-code G2 Retail Trading, per TheCompanyCheck); Tofler lists activity as "sale of vegetables (trading), Retail Trading". NIC code itself not obtained.

Directors & Key Management

GST Registrations

Not obtained. No GSTIN could be located on the free pages of knowyourgst.com, findgst.in or mastersindia.co for PAN AAECF5811B (pages returned 404/paywalled). Home state would be presumed Maharashtra but this is inferred, not confirmed.

Financials

Funding History

• Not obtained.
• No VC/PE funding round, investor names, or valuation could be found for Fruveggie Technology / Pluckk / Safresh Technology on Tofler, TheCompanyCheck, Tracxn, Inc42 or Entrackr searches, all returned no relevant results in this session.
• Given the Ruia/Essar-family directorship and "Essar House" registered address, this appears to be a promoter/family-funded venture rather than a publicly disclosed institutionally-funded startup, but this is inference, not a confirmed fact.

Shareholding

• Not disclosed on any free source accessed, Tofler and TheCompanyCheck both paywall shareholding pattern. Not obtained.

Loans & Charges

• No registered charges/loans with the Registrar of Companies, per both Tofler, "the company has no registered charges", and TheCompanyCheck, "does not have any charges (loans) registered with the Registrar of Companies", — confirmed, 2 sources agree.

Related Parties

• Tofler lists Fresh Greens Private Limited (Maharashtra, inc.
• 2006) and Safresh Technology Private Limited (Maharashtra, inc.
• 2022, ₹44.7 Cr paid-up capital) as related/subsidiary companies of Fruveggie Technology.
• Additional companies sharing common directors, co-directorship network, not necessarily corporate-group relation, per TheCompanyCheck: Favorite Restaurants Private Limited (amalgamated), Thalappakatti Hotels Private Limited (active), United Foodbrands Limited (active), Essar Agrotech Limited (active), Aegis Limited, active, ₹282.7 Cr paid-up capital.
• These directorship overlaps, plus the Essar House address, point to an Essar/Ruia-family promoter group connection, but no formal parent-subsidiary chart beyond the two Tofler-listed subsidiaries was confirmed.

Competitive Landscape

• Online fresh fruit/vegetable and grocery delivery peers, via Pluckk brand positioning: BigBasket, Tata-owned, large scale, pan-India, Zepto, quick-commerce grocery, large/unicorn scale, Blinkit / Swiggy Instamart, quick-commerce grocery majors, large scale, Otipy, subscription-based fresh produce, smaller scale, FreshToHome, fresh produce/meat/fish delivery, mid scale, Country Delight, dairy + fresh produce subscription, mid-large scale.
• Fruveggie/Pluckk appears to be a small-scale niche player, ₹~38 Cr FY24 revenue, 36 employees, relative to these larger competitors.

Frequently Asked Questions

Sources

Tofler (https://www.tofler.in/fruveggie-technology-private-limited/company/U74999MH2021PTC361252 and its /directors, /financials, /shareholders sub-pages); TheCompanyCheck (https://www.thecompanycheck.com/company/fruveggie-technology-private-limited/U74999MH2021PTC361252); Pluckk official site (https://pluckk.in); Indian Kanoon search (https://indiankanoon.org/search/?formInput=Fruveggie%20Technology). Falconebiz, Tracxn, Entrackr, Inc42, knowyourgst.com, findgst.in, mastersindia.co were attempted but returned no usable data (404 or generic pages) in this session.