COMPANY INTELLIGENCE PROFILE
Brandscale Innovations Private Limited
Nagpur-based owner of the "Wings" gaming/audio accessories D2C brand, Nazara/NODWIN-backed, now under Corporate Insolvency Resolution Process (CIRP).
Brandscale Innovations, based in Nagpur, owns the Wings gaming and audio accessories brand, catering to India's gaming and esports market. The private unlisted company is under Corporate Insolvency Resolution Process, initiated by Jana Small Finance Bank. Financially, the firm reported significant revenue growth in FY2022-23, but remains loss-making with an operating margin of -10.4%. It received seed funding led by Nazara Technologies via NODWIN Gaming.
AI-generated, may contain errors.
Business Overview
- Owns and operates the "Wings", Wings Lifestyle, direct-to-consumer gaming and audio accessories brand — gaming earbuds, neckbands, headphones, with planned expansion into keyboards, soundbars, speakers and mice.
- Brand originally founded by Nishit Sharma in 2018
- Corporatised under Brandscale Innovations (inc. Oct 2021). Positioned as an affordable gaming/lifestyle electronics brand targeting India's gaming and esports audience via D2C and retail. [YourStory, Inc42, Tracxn, venturegarage]
Sector & Classification
NIC/CIN class 51909 — wholesale/trading of computer, electronic, communication and scientific/measuring equipment. Some sources (D&B) classify it under manufacture of electronic consumer goods. In practice a consumer gaming/audio accessories brand. [tofler, D&B]
Directors & Key Management
Directors — source notes
Nishit Satyendra Sharma — DIN 08103441 (Director, appointed 14 Oct 2021) [falconebiz, tofler]; Vijay Venkateswaran — DIN 09356426 (Director, appointed 03 Jan 2022) [falconebiz, tofler]; Ekansh Arora — Director (appointed 22 Apr 2022), DIN not obtained [thecompanycheck]. Divyesh Nareshkumar Desai — IRP/RP/Liquidator appointed 21 May 2025 under CIRP [thecompanycheck]. Current board powers are suspended and vested in the Resolution Professional during CIRP.
GST Registrations
PAN AAKCB2257R. Three state registrations: 27AAKCB2257R1Z1 (Maharashtra — home/registered-office state); 06AAKCB2257R1Z5 (Haryana, registered 09-Jun-2022); 09AAKCB2257R1ZZ (Uttar Pradesh, registered 08-Aug-2022, status Active, Noida address). Number of registrations: 3. Primary/home state: Maharashtra (Nagpur). [knowyourgst, mastersindia]. Note: 09... UP GSTIN confirmed Active on knowyourgst; status of the 27 and 06 GSTINs not individually confirmed.
Financials
Brandscale Innovations Private Limited reported standalone revenue of approximately ₹83.97 Cr for FY2022-23. The company remains loss-making with an operating margin of -10.4% and a net profit margin of -9.48%. EBITDA decreased by 74.14%, and ROE is -143.62%. Total secured borrowings are around ₹33.1 Cr, and net worth increased. The last AGM was on 27 September 2023.
AI-generated, may contain errors.
- Latest available audited year is FY2022-23, standalone; consolidated not obtained.
- Revenue: approximately ₹83.97 Cr, thecompanycheck; tofler shows a ₹75–100 Cr band, — a very large YoY jump from a small FY2022 base.
- Profitability: loss-making — operating margin -10.4%, net profit margin -9.48%, EBITDA down 74.14% YoY, PAT swung sharply negative, ROE -143.62% (tofler).
- Net worth reported to have risen off a small base.
- Total secured borrowings ~₹33.1 Cr.
- Exact EBITDA/PAT/net-worth rupee figures not obtained.
- Last AGM 27 Sep 2023. [tofler, thecompanycheck]
Funding History
- Seed round of ~$1.31M (INR ~₹10.01 Cr) closed 19 Apr 2022.
- Lead/only disclosed investor: Nazara Technologies via its subsidiary NODWIN Gaming, which acquired a ~35% stake in the "Wings" gaming-accessories business.
- Company was a Venture Garage portfolio company. [Inc42, YourStory, venturegarage, Tracxn — round names via Tracxn only].
- Note entity nuance below, Innovations vs Technologies LLP.
Loans & Charges
- Open/active charges total ₹33.13 Cr across four lenders: Jana Small Finance Bank, Mitcon Credentia Trusteeship Services, UC Inclusive Credit, and Axis Trustee Services.
- Satisfied/closed charges ₹18.05 Cr. [thecompanycheck, tofler].
- Jana Small Finance Bank was the financial creditor that triggered CIRP.
Credit Ratings
- None found — no CRISIL / ICRA / CARE / Acuité / India Ratings / Brickwork / Infomerics rating located for this CIN. [web search returned no entity-specific rating]
Legal & Compliance
- Primary matter: Corporate Insolvency Resolution Process. Jana Small Finance Bank Ltd filed a Section 7 IBC petition — C.P. (IB) No. 942/MB/2024 — before NCLT Mumbai
- Admitted with CIRP commencing 24-04-2025
- Divyesh Nareshkumar Desai appointed Resolution Professional (21 May 2025)
- IBBI claims process opened, IBBI case ref 24622. No separate Indian Kanoon litigation independently confirmed beyond the NCLT insolvency proceedings. [IBBI, NCLT order search]
Competitive Landscape
- Indian gaming/audio consumer-electronics accessory brands: boAt / Imagine Marketing, large, market leader
- Noise / Nexxbase (large)
- Boult Audio (mid-large)
- Fire-Boltt, large in wearables/audio
- PTron / Palred Technologies (mid)
- Cosmic Byte, mid, gaming-focused
- Redgear, mid, gaming peripherals. Brandscale's "Wings" sits as a small/emerging challenger relative to these. [analyst categorisation]
Frequently Asked Questions
What does the company do?
The company owns and operates the 'Wings' direct-to-consumer gaming and audio accessories brand, offering products like gaming earbuds, neckbands, and headphones. It plans to expand into keyboards, soundbars, speakers, and mice. The brand targets India's gaming and esports audience.
What is the company's CIN?
The company's Corporate Identification Number (CIN) is U51909MH2021PTC369514.
What is the company's GSTIN?
The company has three GSTIN registrations: 27AAKCB2257R1Z1 in Maharashtra, 06AAKCB2257R1Z5 in Haryana, and 09AAKCB2257R1ZZ in Uttar Pradesh. The primary GSTIN is registered in Maharashtra.
When was the company incorporated?
The company was incorporated in October 2021.
Where is the registered office of the company located?
The registered office of the company is located at Plot No 10, Buty Layout, Vijay Nagar, Nagpur, Maharashtra 440013.
Information compiled from public registry and secondary sources. It may be incomplete or dated; verify independently before relying on it.