COMPANY INTELLIGENCE PROFILE
Bhagwandas Retail Private Limited
Noida-based B2B wholesale marketplace (brand: Lal10) connecting Indian artisans and MSMEs to global apparel/home-furnishing buyers.
Lal10, a Noida-based startup founded in 2017, operates an online B2B wholesale marketplace connecting Indian artisans and MSMEs with global buyers. With a presence in over 18 countries, it offers around 30,000 SKUs in categories like apparel and home furnishings. The company reported revenue between INR 10-50 crore in FY2025 and has raised approximately $7.11 million across funding rounds.
AI-generated, may contain errors.
Business Overview
- Trading as "Lal10", pronounced "lalten"/lantern, the company operates an online B2B wholesale marketplace founded in 2017 by Maneet Gohil, Sanchit Govil and Albin Jose, though the corporate entity was incorporated in 2014.
- Lal10 connects Indian rural artisans and MSMEs, reported figures range 1,800-8,700+ artisans/SMEs across 23-28 districts/states, depending on source and date, with global buyers/brands/retailers, offering ~30,000 SKUs, apparel, handbags, home furnishings, lampshades, with low-MOQ, ready-to-ship sourcing and shipping to 18+ countries.
- The company is also a manufacturer/trader/exporter of jute bags, wooden puzzles, hand-loom sarees, handloom fabric and cushion covers, per IndiaMART/ExportersIndia trade listings.
- Positions itself as a "manufacturing enablement platform" supporting 2,292+ MSMEs with reported $600M annual production capacity across 7 production centers.
- Source: lal10.com, YourStory, TheCompanyCheck.
Sector & Classification
E-Commerce / Retail Trading; NIC classification varies by source — Tofler shows "Business Services / Retail Trading," one aggregator shows "Accounting, Book-Keeping and Auditing Activities; Tax Consultancy" (likely a stale/incorrect NIC code on file with MCA, not reflective of actual Lal10 business, which is apparel/home-furnishing B2B marketplace and export trading of jute bags, handloom fabric, sarees per IndiaMART/ExportersIndia listings)
Directors & Key Management
Directors — source notes
Board (per Tofler/TheCompanyCheck, partial DIN coverage): (1) Sanchit Govil, DIN 07442763, Director since 5 May 2016 — co-founder; (2) Maneet M Gohil, DIN 06921858, Director since 19 Aug 2014 — co-founder; (3) Albin Anto Jose, DIN 10366871, Director since 15 Dec 2023 — co-founder, also common director at Rojo Designs Private Limited; (4) Eva Helene Yazhari, DIN 10402807, Nominee Director since 15 Dec 2023 (likely representing an investor, e.g. Beyond Capital Ventures/Sorenson Impact — not confirmed). DINs sourced from Tofler only (single source; treat as partial/unconfirmed pending a second corroborating source such as MCA-derived aggregators).
GST Registrations
Primary GSTIN: 09AAGCB0517N1ZK (state code 09 = Uttar Pradesh), status Active — sourced via WebSearch aggregation citing PAN-matched GST record; not independently verified on a dedicated knowyourgst/findgst individual GSTIN page, so rated partial. PAN AAGCB0517N matches the GSTIN prefix, giving cross-consistency. Number of state registrations beyond UP: not obtained.
Financials
Bhagwandas Retail Private Limited saw a significant revenue decline in FY2024, reporting approximately INR 14.37 crore, down 46% year-over-year. FY2025 revenue was within the INR 10-50 crore range. Auditor: RSMA & Company (FY2023).
AI-generated, may contain errors.
| FY2024, year ended 31 Mar 2024 | Revenue ~INR 14.37 Cr, reported down ~46% YoY per TheCompanyCheck. |
| FY2025, year ended 31 Mar 2025 | Revenue in the INR 10-50 Cr band, broad range only, per aggregated search/IndiaFilings-style source, — not precise enough to confirm exact figure. |
| EBITDA, PAT, net worth and total borrowings figures were behind a paywall/"locked" on TheCompanyCheck and not obtained elsewhere — reported as "not obtained." Standalone vs consolidated basis not specified in available sources. | |
| Auditor | RSMA & Company, FY2023, per TheCompanyCheck. |
Funding History
- Lal10, the brand, corporate entity presumed to be Bhagwandas Retail Pvt Ltd, has raised a total of ~$7.11M across 7 rounds from 58 investors, per Tracxn/WebSearch aggregation.
- Seed round: $4M in May 2022, led by Yuj.
- Earlier Seed participation from Sorenson Impact, first investment Aug 2019.
- Latest disclosed round: Series A on 6 Oct 2023, amount undisclosed, lead investor Beyond Capital Ventures, 4 participants.
- Total of 32 institutional investors reported.
- Figures are Tracxn-sourced, used here only for round names/investor names per instructions, and not cross-verified against a primary filing — treat as partial.
Loans & Charges
| Per TheCompanyCheck | Open charges totaling ~INR 4.01 Cr |
| Satisfied/closed charges | ~INR 2.65 Cr |
| Most recent charge of | INR 1 Cr created 26 Dec 2023, status Open. Lender name (s) not obtained, would require MCA charge filing detail, which is a blocked source per instructions. |
Credit Ratings
- None found. No CRISIL, ICRA, or CARE rating disclosed in any searched source — consistent with a small, VC-funded private startup with modest paid-up capital (Rs. 2.25 lakh) that likely has not sought a bank-facility credit rating.
Competitive Landscape
- B2B/B2C artisan and handicraft marketplace peers, per Tracxn/WebSearch aggregation: GoCoop, similar B2B artisan-to-retailer marketplace, comparable early-stage scale, Okhai, women-artisan-led B2C/B2B brand, similar scale, iTokri, handicraft/handloom B2C marketplace, The India Craft House, B2B artisan sourcing platform, AuthIndia, artisan/craft marketplace, and Amazon Karigar, large-platform artisan program under Amazon, much larger scale as a sub-vertical of a big-tech marketplace.
Frequently Asked Questions
What does the company do?
The company operates an online B2B wholesale marketplace under the brand 'Lal10,' connecting Indian artisans and MSMEs with global buyers in apparel and home-furnishing sectors. It also serves as a manufacturer and exporter of various products like jute bags and handloom fabrics.
What is the company's Corporate Identification Number (CIN)?
The company's Corporate Identification Number (CIN) is U74120UP2014PTC065536.
What is the GSTIN of the company?
The company's primary GSTIN is 09AAGCB0517N1ZK for the state of Uttar Pradesh, and its status is active.
When was the company incorporated?
The company was incorporated on 19 August 2014.
Where is the company's registered office located?
The company's registered office is located at A-77, Gail Apartment, Block B-9/1, Sector-62, Gautam Buddha Nagar, Noida, Uttar Pradesh, India - 201309.
Sources
Tofler (https://www.tofler.in/bhagwandas-retail-private-limited/company/U74120UP2014PTC065536) — CIN/name validation, incorporation date, RoC, capital, directors+DINs, PAN, address; TheCompanyCheck (https://www.thecompanycheck.com/company/bhagwandas-retail-private-limited/U74120UP2014PTC065536) — status, financials, charges, directors, associated brand; lal10.com (https://www.lal10.com/) — official domain, logo (https://www.lal10.com/logo.png), business overview, CIN cross-reference; WebSearch aggregation covering Zauba Corp, Tracxn (funding/investors only), IndiaFilings, YourStory (https://yourstory.com/smbstory/noida-b2b-marketplace-lal10-handloom-artisans-handicrafts-textile-exports and https://yourstory.com/companies/lal10), Inc42 (https://inc42.com/company/lal10/), IndiaMART/ExportersIndia trade listings, Masters India GST search. Falconebiz was fetched but returned no usable company-specific data (search portal only). Indian Kanoon search returned no case results.
Information compiled from public registry and secondary sources. It may be incomplete or dated; verify independently before relying on it.