COMPANY INTELLIGENCE PROFILE
Anbronica Technologies Private Limited
Delhi-based startup (brand "Deciwood") making customizable engineered-wood Bluetooth speakers; pitched on Shark Tank India Season 1 (no deal).
Deciwood, a Delhi-based startup, designs and markets customizable engineered-wood Bluetooth speakers, branding itself as the only Indian company in this niche. Despite not securing a deal on Shark Tank India Season 1, it remains active and sells directly to consumers on platforms like Amazon and Flipkart. For FY2022-23, Deciwood reported revenue of approximately INR 1.36 crore, with a net loss of INR 1.1 crore.
AI-generated, may contain errors.
Business Overview
- Consumer-electronics D2C brand "Deciwood" — designs and sells portable Bluetooth speakers made from engineered/etched wood, marketed as "the only Indian brand to make [wooden] Bluetooth speakers." Features include an "Energy Tube" for deep bass, call-answer button, and customer-customizable speaker grills.
- Make-in-India / handmade positioning.
- Sold D2C via deciwood.com and marketplaces, Amazon, Flipkart, Snapdeal, eBay, Bajaao.
- DPIIT-recognised startup.
- Product price band roughly INR 1,399–5,999.
Sector & Classification
Manufacture of reception apparatus for radio broadcasting / consumer electronics (audio devices). MCA industry class per registries; NIC 32302-family per CIN. Sector: consumer electronics / audio.
Directors & Key Management
Directors — source notes
Ananya Meena — DIN 08388466 (co-founder; associated since incorporation 13 Mar 2019). Karan Kumar Shukla — DIN 08876749 (appointed 12 Sep 2020). Both DINs and names confirmed by Tofler; names corroborated by TheCompanyCheck and Crunchbase/YourStory (as "Karan Shukla").
GST Registrations
Primary GSTIN (partial, single source): 06AASCA0409N1ZG — state code 06 = Haryana (Gurugram), consistent with an IndiaMart trade listing showing a Gurugram address. PAN embedded: AASCA0409N. Number of registrations: not obtained. Status: not obtained. NOTE: registered office is in Delhi (state code 07), so a Delhi (07) GSTIN may also exist but was not obtained. GSTIN could not be verified on a knowyourgst individual page (404). Treat as unconfirmed.
Financials
Anbronica Technologies saw revenue growth of 325-331% in FY2022-23, reaching approximately INR 1.36-1.4 crore. Despite this, the company reported a net loss of around INR 1.1 crore with total expenses at INR 2.5 crore. Total assets increased by 52-53% to INR 1.3 crore.
AI-generated, may contain errors.
| Standalone, only financials available. | |
| FY2022-23, year ended 31 Mar 2023 | Revenue ~INR 1.36 Cr, Tofler/TheCompanyCheck, / ~INR 1.4 Cr (Inc42), up ~325–331% YoY from ~INR 32 lakh in FY22 — multi-source, confirmed direction. |
| Total expenses | ~INR 2.5 Cr (Inc42). |
| Net profit/PAT | ~INR -1.1 Cr loss, Inc42, single source. |
| Total assets | ~INR 1.3 Cr (up ~52–53% YoY). |
| Debt-to-equity | ~0.87 |
| Borrowings up | ~275% YoY (Tofler ratios). EBITDA: not disclosed. Net worth: not obtained, Tofler notes ~14.8% book net-worth increase but absolute figure locked. Later FY (FY24/FY25) figures: not obtained. |
Funding History
- Seed-stage. SOURCE CONFLICT: Crunchbase/Tracxn ~US$511K over 6 rounds from ~85 investors, institutional incl. Shuru Up; angels incl. Rohit Raj; Yellowrain/LetsVenture syndicate
- Inc42 ~US$198K, last round Seed on 20 Dec 2021. Shark Tank India S1: asked INR 50 lakh for 3.5%, ~INR 14.29 Cr valuation, — no deal.
Loans & Charges
- None found on the sources checked, no open charges/loans surfaced on Tofler/TheCompanyCheck registry views. Not exhaustively confirmed against an MCA charge index.
Competitive Landscape
- Indian audio / Bluetooth-speaker peers: boAt / Imagine Marketing, large, market leader, Zebronics (large), Portronics (mid), Boult Audio (mid, D2C), GOVO (small-mid, D2C), Saregama Carvaan, niche, listed parent.
- Deciwood is a small niche wooden-speaker D2C brand relative to all of these.
Frequently Asked Questions
What does the company do?
The company is a Delhi-based startup under the brand 'Deciwood' that makes customizable engineered-wood Bluetooth speakers and was featured in Shark Tank India Season 1.
What is the company's CIN?
The company's CIN is U32302DL2019PTC347225.
What is the company's GSTIN?
The primary GSTIN is partially noted as 06AASCA0409N1ZG with a state code for Haryana (Gurugram). A Delhi GSTIN may also exist but is unconfirmed.
When was the company incorporated?
The company's incorporation date is not provided in the available data.
Where is the company's registered office located?
The registered office is located at Prop. No-13-H, Fourth Floor, DDA Flats Sheikh Sarai, Phase-2, Malviya Nagar, South Delhi, Delhi, India, 110017.
Information compiled from public registry and secondary sources. It may be incomplete or dated; verify independently before relying on it.